.avif)
How to generate sales pipeline
Describe your target market to Sculptor
Paste your target market, like SaaS companies with 50-500 employees in North America. Sculptor builds your outbound-ready account list from Clay's company database.
Sculptor assembles accounts and enriches VP emails
Sculptor compiles a matched account list filtered by industry, headcount, location, and tech stack, then waterfalls through 150+ providers to surface a verified VP of Sales email on matched rows. Only rows with a confirmed match include an email.
Get company name and VP of Sales email
The finished table has company name and VP of Sales email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating sales pipeline
ICP account sourcing with precise filters
Pull outbound-ready accounts from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, hiring signals, and location. Your matched list reflects your exact ICP, not a generic category.
Verified VP emails via waterfall enrichment
Get verified contact emails on matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a confirmed hit.
AI signal layering to score and prioritize accounts
Layer buying signals like job postings, headcount growth, and tech stack changes onto every account using Claygent, then assign a fit score so your reps work the highest-value rows first.
One-click sync to Salesforce or your sequencer
Push your scored, enriched pipeline directly into Salesforce or a sequencer like Outreach or Smartlead. No CSV exports or manual field mapping needed.
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.
Frequently asked questions
How does Sculptor generate a sales pipeline from my ICP?
Sculptor searches 150+ company data providers to find B2B companies matching the industry or region you enter. It then runs waterfall enrichment across multiple contact-data sources in sequence to locate a verified VP of Sales email for each account. Every matched row lands in a Clay table with company name and email, ready to push to HubSpot, Salesforce, or your sequencer.
How accurate is the email coverage for pipeline contacts?
Coverage typically lands between 60% and 80% for VP of Sales emails. Clay's waterfall enrichment queries providers like Hunter and Apollo in sequence, so if the first source misses, the next one fires. Clay's own benchmarks show waterfall enrichment lifting single-provider coverage from roughly 30% to around 80%, depending on your target segment and region.
Can I generate pipeline for a whole list at once?
Yes. Paste a list of target industries or regions, upload a CSV of accounts, or pipe an existing Clay table into Sculptor to run enrichment across every row in one pass. Once the table populates, push the full batch of company names and VP of Sales emails into HubSpot, Salesforce, or your sequencer with a single export step.
Is it legal to use company data for outbound pipeline?
In the U.S., CAN-SPAM permits B2B cold email as long as messages include an opt-out mechanism and a physical address. In the EU, GDPR allows outreach under the legitimate interest basis (Article 6(1)(f)) when the contact is relevant and you document your justification. Canada's CASL requires implied or express consent before sending.
Always check the rules for your jurisdiction and honor opt-out requests promptly.