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How to generate leads
Describe your ICP and target contact
Add your ICP details, such as industry, headcount, funding stage, and tech stack, plus the title you want to reach. Sculptor builds the matched company list.
Sculptor sources companies and waterfalls for emails
Sculptor assembles a list from Clay's company database, filtered by your ICP criteria. It then waterfalls through 150+ providers to find a verified email for your target title. Only matched rows include an email.
Get your table of companies and verified emails
The finished table has company name and verified contact email for matched rows. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating leads (general)
Pinpoint your ICP from one dataset
Pull matched companies from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, and hiring signals. No stitching together exports from separate tools.
Waterfall enrichment lifts contact coverage
Get verified emails for matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit, lifting coverage well above any single source.
Claygent scores each account on ICP fit
Each matched company gets an ICP fit score before it reaches your sequencer. Claygent browses each company's website, job postings, and LinkedIn profile to classify fit as Strong, Partial, or No.
Push scored leads to CRM or sequencer
Sync enriched, scored rows to HubSpot or Salesforce as net-new records, or pipe them directly into Outreach or Salesloft, with no manual CSV uploads or field mapping required.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate leads matching my ICP?
Sculptor searches Clay's Find Companies dataset, which pulls from 100+ data sources, and filters results by industry, headcount, location, and keywords you define in your ICP criteria. Once it builds the company list, it runs waterfall enrichment across multiple contact-data providers to locate each VP of Sales and return a verified email alongside the company name.
How accurate is the email coverage for generated leads?
Waterfall enrichment queries 5+ providers in sequence, pushing VP-level email coverage from roughly 30% with a single provider to around 80%. Clay also runs found emails through verification providers like ZeroBounce or Debounce before export, flagging bad addresses row by row so bounce rates stay low and you only pay when a match is found.
Can I generate leads for a whole list at once?
Yes. Sculptor builds an entire table of ICP-matching companies in one run, enriching every row with VP of Sales emails automatically. You can also paste a list or upload a CSV of target companies to enrich in bulk. When the table is ready, push verified rows directly to HubSpot or Salesforce, or export as CSV to load into Outreach or Smartlead.
Is it legal to use B2B company data for lead generation?
In the US, CAN-SPAM requires a working opt-out link and accurate sender information in every outreach email. Under GDPR, most B2B prospecting relies on legitimate interest (Article 6(1)(f)), which requires relevance to the recipient's role and a clear opt-out. California's CCPA no longer exempts B2B contact data, so you must honor opt-out-of-sale requests for California residents.
Regulations vary by state and country, so always check the rules for your jurisdiction before launching outreach.