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How to generate leads with AI
Describe your target market and ICP
Describe your target market, say B2B SaaS companies with 50 to 500 employees in North America, and specify your target title. Sculptor sources matching companies from Clay's B2B company data.
Sculptor builds and enriches your company list
Sculptor assembles a matched company list filtered by industry, headcount, funding stage, and location, then waterfalls through 150+ providers to find a verified email for the title you specified. Only matched rows get a contact email returned.
Get your table of companies and verified emails
The finished table has company name and verified contact email for rows the waterfall enriched. Export to CSV, sync to Salesforce, or pipe into your outbound tool of choice.
Why Clay for generating leads with AI
One dataset, precise ICP filters
Get a matched company list filtered by industry, headcount, funding stage, tech stack, hiring activity, and location. Clay's B2B company database returns these results in minutes, without juggling multiple sourcing tools.
Verified emails via waterfall enrichment
Get a verified email for matched contacts. Clay waterfalls through 150+ providers in sequence, charges credits only when a provider returns a hit, and flags catch-alls and role inboxes before delivery.
AI scoring formulas across live signals
Score every matched account against fit, intent, and contract value using Clay's formula columns. Claygent reads job postings, funding news, and tech stack signals to classify accounts as Tier 1, Tier 2, or disqualified automatically.
One-click push to sequencer or CRM
Send your enriched, scored lead table directly to Smartlead, Outreach, Salesloft, HubSpot, or Salesforce. The whole workflow runs without a rep touching it once the table is built.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate B2B leads with AI?
Describe your target market and ideal title, and Sculptor queries Clay's B2B company database filtered by industry, headcount, funding stage, and location. It then waterfalls through 150+ data providers in sequence to find a verified email for the contact title you specified, returning a table of company names and emails ready for outreach.
How accurate are the emails and company matches?
Clay's waterfall enrichment lifts email coverage from roughly 30% with a single provider to 80% or higher by querying multiple providers in sequence. Top providers in Clay's own benchmarks score above 96% email confidence, and the waterfall flags catch-all and role-based inboxes before delivery so you only work with verified addresses.
Can I generate leads for a whole list at once?
Yes. Paste a list of target markets or upload a CSV of company domains, and Sculptor enriches every row in bulk. You can also pipe the finished table directly into Salesforce, HubSpot, Smartlead, or Outreach so reps never touch a spreadsheet between list build and first send.
Is using AI-sourced B2B company and email data legal?
In the US, CAN-SPAM permits B2B cold email as long as every message includes an opt-out mechanism. In the EU, GDPR allows B2B outreach under the legitimate interest basis (Article 6(1)(f)) when the message is relevant to the recipient's role and you document a Legitimate Interest Assessment. California's CCPA/CPRA treats work emails as protected personal information since the B2B exemption expired in 2023, so you must honor opt-out-of-sale requests within 15 business days.
Twenty US states now enforce comprehensive privacy laws as of 2026, so check the rules for your jurisdiction before sending and maintain a centralized suppression list across all tools.