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How to find decision-makers (general)
Paste your target account list into Sculptor
Drop in your target account list and the title you want to reach. Sculptor searches Clay's people database for matching contacts at each company.
Sculptor matches contacts and enriches verified emails
Sculptor searches Clay's B2B contact data for the specified title at each account, then waterfalls through 150+ providers to find a verified work email. Catch-all and role inboxes are flagged before delivery.
Finished table shows contact name and verified email
The finished table has contact name and, for matched rows, a verified work email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for finding decision-makers (general)
B2B people database filtered by exact title
Get a short list of plausible owners at each account fast. Clay's people database lets you filter by job title, seniority, time in role, and location before a single credit is spent on enrichment.
Claygent confirms the right owner per account
Know you have the actual function owner before outreach. Claygent browses each company's site and the public web, returning a confidence score and source URL you can audit.
Waterfall enrichment across 150+ providers
Get a verified work email for matched rows without managing multiple vendor contracts. Clay waterfalls through 150+ providers in sequence, charging credits only when one returns a hit, with catch-all and role inboxes flagged before delivery.
Push verified contacts to Outreach or Salesloft
Send only gate-passed, verified contacts directly from your Clay table to Smartlead, Instantly, Outreach, or Salesloft, so campaigns start the moment a row is ready.
We consolidated three vendors into Clay and started enriching data points that didn't exist in any traditional database. Our reps went from starting every conversation cold to knowing exactly who to call and what to say.
Frequently asked questions
How does Sculptor find decision-makers at target companies?
Sculptor takes your target industry or company list and runs a "Find People at These Companies" search filtered by job title, seniority level, and job function to surface VPs, Directors, and other decision-makers. It then runs waterfall enrichment across up to 12 email providers, including Hunter, Findymail, and LeadMagic, stopping as soon as a verified match is found. Each row returns a company name and verified email, ready for outreach.
How accurate are the decision-maker emails Clay returns?
Coverage typically lands between 70% and 80%+ when Clay waterfalls across multiple providers, compared to roughly 30% from a single source. In Clay's own testing, LeadMagic hit 89% coverage for SMB contacts and Findymail reached 88% for enterprise contacts. Each email passes SMTP verification before it reaches your table, so bounce rates stay low and your sender reputation stays intact.
Can I find decision-makers for a whole list at once?
Yes. Paste a list of companies, upload a CSV, or pipe rows from an existing Clay table. Sculptor processes every row in bulk, returning company name and verified email for each decision-maker it finds. From there, push the results directly to HubSpot or Salesforce, or export as a CSV to load into your sequencer.
Is it legal to collect and email decision-makers using B2B data?
CAN-SPAM applies to all commercial email, including B2B. It requires accurate sender information, a clear unsubscribe mechanism, and a valid physical address. Violations carry penalties of up to $53,088 per email. In the EU and UK, GDPR allows B2B outreach under the legitimate interest basis (Article 6(1)(f)), but you must document that interest and honor opt-out requests promptly.
Always check the rules for your jurisdiction before launching outreach, as state and local regulations may add additional requirements.