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How to monitor a company
Paste your target account list into Sculptor
Drop in your account list, and Sculptor sets up monitoring across Clay's signal tracking system for new hires, news, funding rounds, and more.
Sculptor scans accounts and surfaces live signals
Sculptor wires up a recurring signal monitor across your accounts. Claygent browses company pages and news sources, then logs each detected signal with a type label and date, so every match is timestamped and categorized.
Get a dated signal log, then alert your team
Your signal table shows company name, signal type, and date. Send new signal matches to Slack and log the account in your CRM so your team acts within minutes.
Why Clay for monitoring a company
Real-time detection across six signal types
Catch funding rounds, leadership hires, job postings, news mentions, tech stack changes, and website intent in one place. Clay's Signals hub runs each monitor on its own cadence, from daily job-change scans to hourly news checks.
Multi-signal layering on every account
Layer hiring patterns, funding announcements, and social mentions together to score urgency before a rep touches the account. Combination triggers fire only when multiple conditions align, cutting noise and surfacing the highest-priority moments.
Claygent reads any public source
Go beyond default signals with custom monitors built on any digitally accessible data. Claygent browses company pages, RSS feeds, and Crunchbase to extract the exact signal field and timestamp your table needs.
Route alerts to Slack or Salesforce instantly
High-urgency signals fire a same-day Slack alert to the owning rep with context attached. Medium-priority matches write directly into Salesforce or HubSpot as enriched records, so no signal sits unactioned in a spreadsheet.
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We're able to move fast and drive outsized impact on GTM execution – all while using a tool that's fun, creative, and cutting edge.
Frequently asked questions
How does Sculptor monitor companies for buying signals?
Sculptor tracks seven signal types in a single Clay table: funding rounds, leadership changes, job postings, news mentions, social brand mentions, product signups, and custom signals you define. When you paste a target account list or name an industry, it builds a monitoring table, watches for triggers, and runs waterfall enrichment across multiple contact-data sources to return a verified VP of Sales email alongside every fired signal.
How accurate are the company signals and contact emails?
Clay pulls signals from 130+ data sources, so coverage across funding, news, and hiring events is broad. For the VP of Sales email, waterfall enrichment queries multiple providers in sequence and stops at the first validated result. Customers report roughly 3x the enrichment rate compared to single-provider setups. Signal freshness depends on source update cadence, but news and fundraising alerts typically surface within hours of publication.
Can I monitor a whole list of companies at once?
Yes. Paste your account list, upload a CSV, or pipe domains from an existing Clay table. Sculptor creates one row per company and applies signal monitoring to every account in a single run. When signals fire, push qualifying rows directly into HubSpot, Salesforce, or your sequencer, and set up Slack alerts so reps act before the buying window closes.
Is using intent and signal data for outreach legally compliant?
GDPR allows B2B outreach under the legitimate interest basis (Article 6(1)(f)), but you must document a legitimate interest assessment and honor opt-out requests immediately under Article 21. In the US, CAN-SPAM governs commercial email, and the CCPA B2B exemption expired in January 2023, so California-based contacts now hold full consumer data rights. Intent data sourced from bidstream or cookie-based tracking carries additional ePrivacy Directive consent requirements in the EU.
Always check the rules for your jurisdiction, verify your data vendors' compliance posture, and maintain Article 14 notice obligations when enriching contacts from third-party sources.