How to find SaaS prospects

Build a list of SaaS companies that match your ICP in your target market.

Trusted by the world’s best GTM Ops and RevOps teams
Logo
Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
Hubspot logo
Mutiny Logo
Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
Intercom Logo
Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
Mutiny Logo
Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
Mutiny Logo
Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
Mutiny Logo
Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
Mutiny Logo
Mutiny Logo
Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
Mutiny Logo
Mutiny Logo
Mutiny Logo
Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
Mutiny Logo
Mutiny Logo
Mutiny Logo
Mutiny Logo
Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
Mutiny Logo
Mutiny Logo
Case study
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
Mutiny Logo
Mutiny Logo

How to find SaaS prospects

01

Describe your SaaS ICP and target title

Describe your target market, say SaaS companies with 50-500 employees in fintech, plus the title you want to reach. Sculptor scans Clay's company database for matches.

02

Sculptor builds the list and finds verified emails

Sculptor assembles a matched company list filtered by industry, headcount, and tech stack, then waterfalls through 150+ providers to find a verified email for your target title. Only rows where a match is found include an email.

03

Get your table of companies and verified emails

The finished table has company name and verified contact email for matched rows. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.

Why Clay for finding SaaS prospects

ICP filters built for SaaS targeting

ICP filters built for SaaS targeting

Find the right accounts from Clay's B2B company database using filters like industry, headcount, funding stage, tech stack, hiring signals, and location. Narrow a broad market to a tight ICP list in minutes, no manual research needed.

Waterfall enrichment for verified emails

Get verified contact emails on matched rows. Clay waterfalls through 150+ providers in sequence, charging credits only when a provider returns a hit, so coverage climbs well above what any single source delivers.

Start for free today
Waterfall enrichment for verified emails
Claygent qualifies accounts you can't filter for

Claygent qualifies accounts you can't filter for

Score and qualify SaaS accounts on signals no database tracks. Claygent browses each company's site, LinkedIn, and Crunchbase to extract custom data points like product model, recent funding, or open sales roles.

Push prospect rows to your sequencer instantly

Send enriched, verified rows to Smartlead, Instantly, or Outreach the moment a record is ready, with column values mapped directly to campaign variables so outreach launches without any manual export.

Start for free today
Push prospect rows to your sequencer instantly

Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.

Raman Khanna
Growth · ElevenLabs

Frequently asked questions

How does Sculptor find SaaS prospects and emails?

Sculptor runs your ICP segment through Clay's Find Companies feature, which queries a dataset built from 100+ company-data providers filtered by industry, headcount, funding stage, and tech stack. It then locates the VP of Sales at each account using waterfall enrichment, checking up to 10 contact-data providers in sequence until it returns a verified email.

How accurate are the SaaS prospect emails Sculptor returns?

Clay's waterfall enrichment typically reaches 80 to 90% email coverage, compared to 20 to 30% from a single provider. In Clay's own benchmark tests across thousands of contacts, top providers like Leadmagic and Findymail scored 88 to 89% coverage with accuracy above 96%. Each email is verified before it lands in your table, so bounce risk stays low.

Can I find SaaS prospects for a whole list at once?

Yes. Paste a list of target accounts, upload a CSV, or pipe rows from an existing Clay table to run Sculptor across every company in one batch. Each row returns company name and VP of Sales email. From there, push the enriched list directly to HubSpot, Salesforce, or a sequencer like Outreach without a manual export step.

Is it legal to cold email SaaS prospects I find this way?

In the U.S., the CAN-SPAM Act permits unsolicited B2B email as long as you include a valid physical address, a clear unsubscribe mechanism, and truthful header information. Each non-compliant message carries penalties up to $53,088. In the EU, GDPR Article 6(1)(f) allows B2B outreach under a legitimate interest basis, but you must offer an easy opt-out and document your justification.

Always check the rules for your jurisdiction before launching a campaign, especially if you target prospects across multiple countries.