How to enrich contacts

Enrich your contacts with fresh firmographic and contact data across any CRM or list.

Trusted by the world’s best GTM Ops and RevOps teams
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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
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Scotty Huhn
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"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
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Raman Khanna
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
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Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
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Kyle Ketchum
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
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Davide Grieco
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How to enrich contacts

01

Paste your contact list or CRM export

Drop in your contact list or CRM export with names and companies. Sculptor waterfalls through 150+ providers to find a verified email for each contact.

02

Sculptor enriches every contact row

Sculptor chains through Clay's waterfall of data providers, querying each in sequence until a verified work email is found. Only matched rows consume credits, and catch-all inboxes are flagged before delivery.

03

Get a table with verified contact emails

The finished table has contact name and, for rows the waterfall enriched, a verified work email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.

Why Clay for enriching contacts

150+ provider waterfall, credits only on match

150+ provider waterfall, credits only on match

Get verified work emails for matched contacts across your list. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit, so your budget goes toward results.

Verification with catch-all and role inbox flagging

Every matched email runs through verification before it leaves your table, with catch-all domains and role inboxes flagged automatically so bounces stay low and sender reputation stays clean.

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Verification with catch-all and role inbox flagging
Claygent fills gaps standard providers miss

Claygent fills gaps standard providers miss

When the waterfall comes up short, Claygent browses LinkedIn and each contact's company site to pull current title, role context, and contact signals. No manual research needed.

Direct sync to sequencer or CRM in minutes

Push enriched, verified contacts directly to Smartlead, Outreach, Salesloft, or Instantly with field mapping preserved, or sync back to HubSpot and Salesforce without a CSV export.

Start for free today
Direct sync to sequencer or CRM in minutes

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.

Adam Wall
Head of Sales Operations · Anthropic

Frequently asked questions

How does Sculptor enrich contacts from my CRM?

Sculptor connects to your CRM or ATS (HubSpot, Salesforce, Greenhouse, and others), imports your existing contacts, and runs each record through a waterfall that queries 150+ data providers in sequence. It stops as soon as a verified email is found, then ZeroBounce validates the result before it appears in your table. Every row returns the contact's name and a verified work email.

How accurate are Clay's contact enrichment results?

Coverage typically climbs from roughly 30% with a single provider to 80%+ using Clay's waterfall across 150+ sources. In Clay's benchmark of 4,700+ contacts, top providers scored above 96% email confidence for SMB segments. ZeroBounce validates every email before it reaches your table, so bounces stay low and you only pay for successful matches.

Can I enrich a whole list of contacts at once?

Yes. Paste a list, upload a CSV, or pipe contacts directly from a Clay table connected to your CRM. Sculptor enriches every row in bulk and returns name plus verified email for each contact. From there, sync results back to HubSpot or Salesforce using CRM update columns, export as a CSV, or push records into your sequencing tool.

Is enriching B2B contact data compliant with email laws?

In the U.S., the CAN-SPAM Act permits B2B cold email as long as messages include a valid physical address, honest subject lines, and a working unsubscribe link. In the EU, GDPR allows B2B outreach under a documented legitimate interest basis (Article 6(1)(f)), but you must honor opt-out and erasure requests promptly. Canada's CASL requires express or implied consent before sending.

Always check the rules for your jurisdiction before launching outreach, and keep your suppression lists current across every tool in your stack.