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How to track brand mentions
Paste in your target account list
Drop in your target account list. Sculptor scans each company for brand mentions across LinkedIn, Reddit, and YouTube this month.
Sculptor monitors each account for brand signals
Sculptor scans each company in your list for brand mentions across social platforms, then Claygent classifies the signal detected, noting what was mentioned, where, and when, so only relevant activity surfaces in your output.
Brand signals table, ready to route
The finished table shows company name and the signal detected this month. Send new signal matches to Slack and log the account in your CRM so your team acts within minutes.
Why Clay for tracking brand mentions
Real-time social listening across three platforms
Catch brand and competitor mentions as they happen. Clay's social listening signals scan LinkedIn, Reddit, and YouTube for keyword matches, surfacing the account and signal in minutes.
Claygent classifies each mention's intent
Know whether a mention is a complaint, competitor comparison, or buying signal. Claygent reads and classifies each matched post, so your team works from qualified signals rather than raw noise.
Stack brand signals with firmographic context
Layer a brand mention with funding stage, headcount, tech stack, or hiring signals to separate high-intent accounts from casual chatter. Multi-signal stacking surfaces the accounts worth acting on first.
Route live signals to Slack or Salesforce
New signal matches trigger automated alerts to a Slack channel or log directly into Salesforce or HubSpot, so reps receive an enriched, context-ready record without leaving their workflow.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor track brand mentions for companies?
Sculptor monitors social channels, Reddit, and YouTube for keyword and domain mentions in a single Clay table. It uses the Find Post Audiences action to pull full post content, reactions, and audience details daily. Claygent then classifies each mention by sentiment (positive, negative, neutral, or mixed) so you can prioritize accounts showing buying intent or competitor frustration. Finally, waterfall enrichment locates a verified Head of Marketing email at each flagged company.
How accurate are the brand mention results and contact emails?
Mention capture depends on keyword specificity. Claygent sentiment classification lets you filter noise so only relevant, high-intent mentions surface. For the Head of Marketing email, Clay's waterfall enrichment checks 10+ providers (including Hunter, Apollo, and Prospeo) and lifts coverage from roughly 30% with a single provider to around 80%, according to Clay's published benchmarks. That multi-source approach routinely outperforms any one data vendor on its own.
Can I track brand mentions in bulk for a whole list?
Yes. Paste a list of company domains, upload a CSV, or pipe rows from an existing Clay table, and Sculptor processes every company in parallel. Each row returns the company name, mention data with sentiment tags, and a verified Head of Marketing email. Push finished rows directly to HubSpot or Salesforce, or export the full table as a CSV for outreach sequencing.
Is it legal to use intent signals like brand mentions for outreach?
GDPR permits B2B outreach under the legitimate interest basis (Article 6(1)(f)), but you must document a three-part balancing test and honor opt-out requests immediately under Article 21. In the US, CAN-SPAM governs commercial email and requires a working unsubscribe mechanism. The CCPA/CPRA B2B data exemption expired in January 2023, so California contacts now hold full consumer privacy rights.
Always check the rules for your jurisdiction before launching any campaign, especially if you operate across multiple states or countries.