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How to track social signals
Paste your target account list
Drop in your target account list, including company names or domains. Sculptor sets up a social signal tracker that monitors each account and surfaces what changed this week.
Sculptor scans accounts for social signals
Sculptor wires up a monitoring workflow across your account list. Claygent browses LinkedIn and other social sources for each company, detects new mentions, posts, or engagement activity, and flags the signal detected this week per account.
Review company name and signal detected
The finished table shows company name and the social signal detected this week. Send new signal matches to Slack and log the account in your CRM so your team acts within minutes.
Why Clay for tracking social signals
Real-time social listening across four platforms
Get a live view of what your target accounts are saying and sharing. Clay monitors LinkedIn, Reddit, X, and YouTube for keyword matches so new signals surface daily, not weeks later.
Layer social signals with multi-signal stacking
Combine brand mentions with funding news, new hires, and job postings in one table. Claygent scores each account by signal velocity so your team prioritizes accounts showing buying momentum across multiple triggers.
Claygent extracts context behind each signal
Get the signal plus the story behind it. Claygent browses each company's recent posts and news to return a brief on what changed, who said it, and why it matters for your outreach.
Route signal alerts to Slack and CRM instantly
Send matched signal rows to Salesforce or HubSpot and trigger bundled Slack alerts to the right reps in minutes. Weekly monitoring keeps the table fresh without manual refreshes.
Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.
Frequently asked questions
How does Sculptor track social signals and find prospects?
Sculptor uses Clay's social listening to scan conversations on Reddit, YouTube, and social profiles by the keyword or competitor name you enter. It surfaces people actively engaging with that topic, then runs waterfall enrichment across 5+ contact-data sources to return a verified email and company name for each match.
How accurate are the emails from social signal tracking?
Waterfall enrichment lifts email coverage from roughly 30% with a single provider to around 80% by querying 5+ sources in sequence. Each email is verified before it lands in your table, so signal-qualified prospects get a deliverable address rather than a dead end. Coverage varies by persona and industry.
Can I track social signals for a whole list at once?
Yes. Sculptor builds the full list in one shot, and you can also paste a list of topics or competitor names, upload a CSV, or pipe results from an existing Clay table. Push the enriched rows directly into HubSpot, Salesforce, or Outreach so your team can act on each signal while it is still fresh.
Is it legal to use social signal data for B2B outreach?
In the U.S., CAN-SPAM permits cold B2B email as long as you include a working unsubscribe link, a physical address, and honest subject lines. In the EU, GDPR requires a lawful basis such as legitimate interest for processing contact data tied to intent signals. Public social posts are generally considered accessible for read-only monitoring under legitimate interest.
Always verify that your intent-data providers collect information through consent-driven methods, and check the rules for your jurisdiction before launching outreach.