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Top 10 Alternatives and Competitors to

Top 10 Alternatives and Competitors to
Clay Team
Top 10 Alternatives and Competitors to
Top 10 Alternatives and Competitors to is an all-in-one email outreach platform that enables users to find and connect with people important to their business. Using proprietary technology and artificial intelligence, finds, verifies, and enriches contact details.

In this article, we will summarize the top 10 alternatives to

1. Clay

While we might be biased, we are confident that Clay is the optimal data provider for what you need.

Clay distinguishes itself with its cost-efficient and revolutionary waterfalling method. Clay taps into over 50 varied providers to amplify your likelihood of successfully enriching leads but also cuts down on the need and cost of managing multiple subscriptions.

The drawbacks of relying on a single data enrichment provider

Solely using one data enrichment provider often leads to suboptimal enrichment rates. This isn't necessarily indicative of the provider's quality, but rather the inherent limitation of depending on a single source for all your data needs. The alternative, subscribing to numerous providers, can be both costly and time-consuming.

Clay’s innovative ‘waterfalling’ technique

Clay’s waterfalling approach is a groundbreaking solution, offering access to multiple data sources in a single, user-friendly platform. For example, when looking for a prospect's email, Clay automatically shifts from to Lusha, to Clearbit, and beyond until the desired data is found. This method maximizes your enrichment rates. For a full rundown of our data providers, check out our website.

Learn more about what Clay offers

  • Customer testimonials: Our users are our biggest advocates! Clay enjoys a high 4.9/5 rating on Product Hunt, receiving accolades for its robust features, efficiency in saving time, and effectiveness in outbound marketing and lead prospecting.
  • Optimal use cases: Ideal for constructing lead lists, enriching lead data, and automating personalized email campaigns.
  • Extensive feature set: Clay offers over 10 built-in sources for lead generation, more than 150 enrichments, AI-assisted email composition, and the unique waterfall functionality.
  • Competitive pricing structure: Our pricing is tailored to fit various budgets, with plans including Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise options, plus volume discounts. We also offer a free trial, so come try Clay for free today.

In summary, Clay is the only company offering 50+ data providers, the capability to waterfall multiple data providers at the same time, and receiving rave reviews from users like this 👇🏾

2. ZoomInfo

ZoomInfo SalesOS is a modern go-to-market platform for B2B companies, providing insights, intelligence, and purchasing intent data about companies and contacts.

  • Use cases: B2B sales prospecting, lead enrichment, and integration with other go-to-market tools.
  • Features: Accurate contact information, insights and intelligence about companies and contacts, and seamless integration with other systems.
  • Price: Specific pricing details are not provided on the ZoomInfo pricing page, but they offer plans for SalesOS, MarketingOS, and TalentOS. A free trial option is also available.
  • Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.

3. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Converting more leads, eliminating incomplete records, and integrating with other tools for data-backed decision-making.
  • Features: Real-time enrichment, 100+ B2B attributes, integration with other tools, and machine learning for constant improvement.
  • Price: Clearbit offers a free plan with 25 credits per month, a Growth plan with tiered pricing from $50 to $275, and a Business plan with more features (contact sales for pricing). A free trial is also available. See the Clearbit pricing page for more details.
  • Reviews: Clearbit has an average rating of 4.4/5 on G2.

4. Lusha

Lusha is a contact finder extension for LinkedIn that allows users to find the email addresses and phone numbers of their prospects on LinkedIn and other platforms.

  • Use cases: Finding contact information for prospects on LinkedIn and other platforms, integrating with CRM systems, and ensuring data privacy and security.
  • Features: Contact finder extension, high accuracy rate, CRM integration, and ISO 27701 certification for data privacy and security.
  • Price: Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale (contact Lusha for pricing). A free trial is also available.
  • Reviews: Lusha has an overall rating of 4.3/5 on G2.

5. is a platform designed to help users find and connect with the email addresses of professionals and companies.

  • Use cases: Finding and connecting with email addresses of professionals and companies, domain search, email verification, and running email campaigns.
  • Features: Domain search, email finder, email verifier, campaigns, integrations with other tools, and a browser extension.
  • Price: Hunter offers a Free plan, Starter plan ($49/mo or $34/mo billed annually), Growth plan ($99/mo or $69/mo billed annually), and Business plan ($199/mo or $139/mo billed annually). See the Hunter pricing page for more details.
  • Reviews: Hunter has an overall rating of 4.4/5 stars on G2.

6. Uplead

UpLead is a B2B database and business contact data provider that helps users build prospecting lists free from bad-fit buyers and low-qualified leads.

  • Use cases: Building prospecting lists, finding accurate contact data, verifying data in real-time, and accessing mobile direct dials and intent data.
  • Features: Prospector, Data Enrichment, Chrome Extension, API, Email Verification, Technographics, Email Finder, and Intent Data.
  • Price: UpLead offers a 7-day free trial with 5 credits, an Essentials plan at $99/mo with 170 credits, a Plus plan at $199/mo with 400 credits, and a custom-priced Professional plan. See the UpLead pricing page for more details.
  • Reviews: UpLead has an overall rating of 4.7/5 on G2.

7. Dropcontact

Dropcontact is a B2B email finder and enrichment tool designed for CRM systems.

  • Use cases: Finding and enriching email addresses, deduplicating and merging data, standardizing information, and integrating with CRM systems.
  • Features: Email finder, data enrichment, deduplication, data merging, standardization, GDPR compliance, and CRM integrations.
  • Price: The "Email Finder" service costs 24€ per month, while the "CRM integration" service starts at 20€ per month. A free trial is available for both services. See the Dropcontact pricing page for more details.
  • Reviews: Dropcontact has an overall rating of 4.7/5 on G2.

8. Instantly is a cold email software designed to streamline and optimize email outreach efforts. It has features such as unlimited email-sending accounts, a warmup tool, email validation, bulk domain testing, campaign builder, and integrations.

  • Use cases: Cold email outreach, email warmup, email validation, campaign building, and analytics.
  • Features: Unlimited email sending accounts, warmup tool, email validation, bulk domain testing, campaign builder, integrations, inbox rotation, campaign analytics, and Instantly Cold Email Accelerator.
  • Price: offers two pricing categories: "Sending & Warmup" with Growth ($37/mo), Hypergrowth ($97/mo), and Light Speed ($358/mo) plans; and "Leads" with Growth Leads ($47/mo), Hyperleads ($197/mo), and Light Speed ($492/mo) plans. The availability of a free trial is not mentioned on the pricing page.
  • Reviews: has an overall rating of 4.9/5 on G2.

9. is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: has four pricing editions, ranging from Free to $99, with a free trial available. See the pricing page for more details.
  • Reviews: has an overall rating of 4.8/5 on G2.

10. Cognism

Cognism is a sales intelligence platform designed to provide accurate contact information and insights for sales, marketing, revenue operations, and go-to-market leaders.

  • Use cases: Sales, marketing, revenue operations, and go-to-market leaders seeking accurate contact information and insights.
  • Features: Prospector, Enhance, Chrome Extension, Intent Data, Integrations, 98% mobile phone number accuracy, and GDPR compliance.
  • Price: Cognism offers tailored pricing packages with flexible licenses and a flat platform access fee. Pricing plans include Platinum and Diamond, with features varying based on the chosen plan. A free trial is available, and users can fill in a form to discuss pricing options. See the Cognism pricing page for more details.
  • Reviews: Cognism has an overall rating of 4.6/5 stars on G2.
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A product mockup of a table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
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