Waterfall Across Multiple Data Providers

Using the 'Attributes' Feature in Clay for More Efficient Data Waterfalling

Introduction to Clay's 'Attributes' Feature

We’ve introduced a new feature called Attributes! This feature allows users to effortlessly waterfall multiple data providers, further streamlining the process of enriching your lead data.

Step 1: Understanding the Traditional Method
Before the introduction of our 'Attributes' feature, users had to upload their list of leads to various email providers in order to find all the necessary data. For example, the first provider might find 70% of the data, and the user would then have to move on to the second provider to find the remaining data. This was a time-consuming process.

Step 2: Leveraging Multiple Data Providers in Clay
We’ve always allowed our users to utilize multiple data providers in one place. From Clay's "enrichments" menu, users can access a variety of different data providers, making it easier to gather data for your leads.

Step 4: Introducing the 'Attributes' Feature
The new 'Attributes' feature in Clay allows users to waterfall multiple data providers simultaneously. For example, if you're searching for emails, you can use three different providers (e.g., Clay, Tagma, Hunter, and People Data Labs) simultaneously. This means there's no need to add rows or columns individually.

Step 5: Mapping Inputs
Next, map the inputs as you normally would. You need to map the person's name, the company name, and the company domain.

Step 6: Running the Process
Once you've mapped the inputs and run the process, multiple columns will be created. If an email is found with the first integration, the following integrations won't run, preserving your data credits. However, if an email is not found, the subsequent integrations will run until the data is found.

Step 7: Understanding the Output
All the results are wrapped up into one column called 'Work Email,' where you can see the output from all the different integrations. You won't need to map or merge fields on your own.

Step 8: Other 'Attributes' Options
Aside from work emails, Clay's 'Attributes' feature also offers other functionalities. You can find personal email, mobile phone numbers, LinkedIn profiles, first names, last names, and more.

By using the 'Attributes' feature, you can take full advantage of all the data providers that Clay has to offer without manually setting up conditional formulas. If you have any questions or need assistance, Clay's support team is ready to help. This feature promises to make data enrichment easier, faster, and more efficient.

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