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Top 10 Alternatives and Competitors to Lemlist

Top 10 Alternatives and Competitors to Lemlist
Clay Team
Top 10 Alternatives and Competitors to Lemlist
Top 10 Alternatives and Competitors to Lemlist

Lemlist is an AI sales engagement platform that assists users in reaching their prospects' inboxes and eliciting responses. Its features and functionality include lead generation, personalization, and multichannel outreach.

In this article, we will explore the top 10 alternatives to Lemlist.

1. Clay

While we might be biased, we firmly believe that Clay is the best alternative to Lemlist.

Clay stands out in providing the most efficient data enrichment solutions at a highly competitive price, thanks to our waterfalling technique. Clay is not limited to using only its own data for enriching your leads; it collaborates with more than 50 other data providers. This allows for concurrent checks across multiple sources. This strategy not only increases your rate of enrichment success but also reduces the need for multiple subscriptions.

The limitations of using a single enrichment provider

Many sales teams depend solely on a single provider for data enrichment, which frequently results in a minimal number of leads being adequately enriched. This limitation often isn't the fault of the data provider, as gathering all necessary data in one place can be a complex task.

What if you could access 50 of the leading data enrichment providers automatically by paying for just one platform? That's exactly what Clay offers with its waterfalling feature.

How does Clay use waterfalling?

Waterfalling is a method of leveraging multiple data sources to enhance your data. For example, in the search for a prospect's email, Clay may initially utilize Clearbit. If that attempt is unsuccessful, it would switch to, then to, and so forth, moving down the list of providers until it finds success. To view our comprehensive list of data providers, click here.

Here’s a brief overview of what Clay has to offer:

  • Key features of clay: Our features include AI-enhanced messaging, real-time data scraping, access to over 10 internal sources for generating lead lists, connections to a network of more than 50 enrichment providers, effortless CRM data syncing, and our distinctive capability for concurrent use of multiple data providers through waterfalling.
  • Optimal uses for Clay: Ideal for sales prospecting, lead discovery and enrichment, and managing comprehensive automated outbound campaigns.
  • User feedback on Clay: Clay is highly regarded by users with an a 4.9/5 rating on Product Hunt. Our customers especially highlight the feature-rich platform, its efficacy in saving time, and its effectiveness in outbound marketing and lead generation operations.
  • Adaptable pricing models: We offer a variety of pricing plans: Starter ($149 per month), Explorer ($349 per month), Pro ($800 per month), and Enterprise, as well as volume discounts. We also offer a free trial, so come try Clay for free today.

In summary, Clay is unparalleled, providing access to over 50 data providers, the capability to simultaneously use multiple providers, and receiving accolades like this from users 👇🏾

2. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales professionals identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: Identifying and reaching potential customers, leveraging data-driven insights, and tracking buyer intent.
  • Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
  • Price: Specific pricing details are not provided on the website, but ZoomInfo offers solutions for SalesOS, MarketingOS, and TalentOS. A free trial option is available.
  • Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.

3. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Converting more leads, eliminating incomplete records and stale contact information, aligning go-to-market teams, and making data-backed decisions standard.
  • Features: 100+ B2B data points, real-time enrichment, automatic record refreshing, machine learning, and integration with other tools.
  • Price: Offers Free, Growth (ranging from $50 to $275), and Enterprise plans. The Free Plan includes 25 credits per month, while the Growth Plan offers 125 to 1,000 credits per month. See the Clearbit pricing page for more details.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.

4. Lusha

Lusha is a contact finder extension for LinkedIn, allowing users to find email addresses and phone numbers of their prospects on LinkedIn and other platforms.

  • Use cases: Finding contact information for prospects on LinkedIn, enriching contact data, and integrating with CRM systems.
  • Features: Contact finder extension, bulk enrichment, usage analytics, team management, and 1-click integrations.
  • Price: Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale (contact Lusha for pricing). A free trial is also available.
  • Reviews: Lusha has an overall rating of 4.3/5 on G2.

5. is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: has four pricing editions, ranging from Free to $99, with a free trial available. See the pricing page for more details.
  • Reviews: has an overall rating of 4.8/5 on G2.

6. Cognism

Cognism is a premium sales intelligence platform designed to help businesses build meaningful connections with potential contacts.

  • Use cases: Sales, marketing, revenue operations, and go-to-market strategies.
  • Features: Mobile phone numbers and B2B emails, unrestricted access to person and company-level data, international coverage, and easy platform setup and integrations.
  • Price: Cognism offers tailored pricing packages, including Platinum and Diamond plans, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. See the Cognism pricing page for more details.
  • Reviews: Cognism has an overall rating of 4.6/5 on G2.

7. Demandbase One

Demandbase One is a go-to-market platform that goes beyond account-based marketing (ABM) by aligning sales and marketing efforts.

  • Use cases: Aligning sales and marketing, accelerating opportunities, and leveraging industry-leading data and tools for informed decision-making.
  • Features: ABM/ABX, sales intelligence, buying intent identification, predictive analytics, advertising, personalization, orchestration, analytics, and B2B data.
  • Price: Offers three pricing tiers - Professional, Enterprise, and Elite, with each tier including different features and capabilities. A free trial is available. See the Demandbase One pricing page for more details.
  • Reviews: Demandbase One™ has an overall rating 4.3/5 on G2.

8. FullContact

FullContact is an identity resolution provider that offers comprehensive enriched data insights to help businesses accurately identify people and optimize experiences while prioritizing privacy and security.

  • Use cases: Accurate identification of people, optimizing experiences, and navigating data and privacy regulations in various industries.
  • Features: Identity resolution services, comprehensive enriched data insights, and a focus on privacy and security.
  • Price: FullContact offers a free plan, a subscription plan, and a free trial. However, specific pricing details are not provided. For more information, visit the FullContact pricing page.
  • Reviews: FullContact has an overall rating of 4.3/5 on G2.

9. LeadGenius

LeadGenius is a B2B sales and marketing software that uses machine learning and a global network of human researchers to help businesses scale their outbound processes.

  • Use cases: Custom lead generation, lead enrichment, and managed email outreach for B2B sales and marketing teams.
  • Features: Machine learning, global network of human researchers, identification of new customers, lead database improvement, and outbound email process optimization.
  • Price: Quotation-based pricing model, with customized pricing for each customer. See the LeadGenius pricing page for more details.
  • Reviews: LeadGenius has an overall rating of 4.3/5 on G2.

10. PhantomBuster

PhantomBuster is an automation platform that helps businesses streamline their lead generation and outreach processes.

  • Use cases: Automating data collection and outreach for lead generation, data and email enrichment, and LinkedIn outreach.
  • Features: Phantoms (automations), Flows (workflows), integrations with other platforms, and a global network of human researchers.
  • Price: Plans include a 14-day free trial, Starter at $69 per month (paid annually), Pro at $159 per month (paid annually), and Team at $439 per month (paid annually). See the PhantomBuster pricing page for more details.
  • Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
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