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Top 10 Alternatives and Competitors to ZoomInfo

Top 10 Alternatives and Competitors to ZoomInfo
Clay Team
Top 10 Alternatives and Competitors to ZoomInfo
Top 10 Alternatives and Competitors to ZoomInfo

ZoomInfo is a B2B data enrichment platform with a database that includes over 200 million profiles. It's known for its accurate AI-driven lead targeting and ability to integrate seamlessly with various CRM systems.ZoomInfo is ideal for getting specific company information like the emails of an executive team.

This article will include the top 10 alternatives to ZoomInfo, providing you with options to consider when looking for a sales intelligence platform that better suits your needs.

1. Clay

If you want to reach 2x the number of leads compared to any other provider, use Clay! Clay integrates with 50+ data providers (including Clearbit, Apollo and others) and processes them in parallel using a unique technique called waterfalling. This is vastly more accurate and cost-effective than using a single provider. Here’s why 👇🏾

Challenges of single-source enrichment:

  • Limited Reach: Reliance on one data enrichment provider relies on a single database of leads. If the information you’re trying to retrieve isn’t in there, you’ll be out of luck.
  • Finding New Sources is Time Consuming:  You could try to sign up for additional tools, but this can be expensive and time-consuming.

Reach 2x the number of leads with Clay

  • Use 50+ data providers at once: When you use Clay, we’ll automatically search multiple data providers for your information — you don’t need to lift a finger! This gives you the highest possible enrichment rate. For example, if you want to enrich a sheet with your prospects' phone numbers, Clay will initially attempt to retrieve them from Clearbit. If Clearbit cannot find the emails, Clay would automatically try Apollo, and so on, across our entire network of data providers until that record is successfully enriched.
  • One subscription to rule them all: You don’t need to sign up for each data provider individual. You can access all of them through a single Clay account, no further sign-ups required.
  • Learn more about our providers: See Clay's range of providers and recognize why it's more than a service — it's an all-encompassing data enrichment solution.

If you're interested in learning more about Clay, here are some other key aspects to consider:

  • Best use cases: Clay is perfect for sales teams, recruiters, growth agencies, and startups looking to scale personalized outbound campaigns quickly and efficiently.
  • Features tailored for high-performing teams: With 10+ built-in sources for lead generation, 150+ enrichments, and AI-powered email writing, Clay's standout feature is its waterfall functionality, allowing users to leverage multiple data providers simultaneously for high-accuracy data.
  • Affordable pricing: Our pricing plans are designed to be budget-friendly, including Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise options, with volume discounts. We also offer a free trial, so come try Clay for free today.
  • Reviews to match: Our users love us! Clay boasts a 4.9/5 all-time review score on Product Hunt, with praise for its features, time-saving capabilities, and effectiveness in outbound marketing and prospecting.

In short — Clay is the only company that offers 50+ data providers, the ability to waterfall multiple data providers simultaneously, and get feedback from users like this 👇🏾

2. Lusha

Lusha is a LinkedIn email finder and phone number tool designed to help sales, marketing, and recruitment teams access accurate contact information for potential leads and connections.

  • Use cases: Lusha Extension is ideal for sales, marketing, and recruitment professionals seeking to find accurate contact information for potential leads and connections on LinkedIn.
  • Features: Lusha Extension offers features such as email address and phone number retrieval, basic prospecting platform, list management, and seamless integration with other platforms.
  • Price: Lusha offers four pricing plans, including a free plan with limited features, a Pro plan at $29/month, a Premium plan at $51/month, and a custom Scale plan with additional features. See the Lusha Pricing page for more details.
  • Reviews: Lusha has an overall rating of 4.3/5 on G2.

3. Apollo.io

Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
  • Reviews: Apollo.io has an overall rating of 4.8/5 on G2.

4. Cognism

Cognism is a premium sales intelligence platform designed to provide accurate B2B contact information, including mobile phone numbers and emails, for potential business leads.

  • Use cases: Cognism is ideal for sales and marketing teams seeking accurate contact information, international coverage, and easy platform setup and integrations.
  • Features: The platform offers unrestricted access to person and company-level data, bypassing gatekeepers, prioritizing buyers who are ready to buy, and finding net new leads and enriching existing contacts.
  • Price: Cognism offers tailored pricing packages based on individual needs and workflows, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. Visit the Cognism Pricing page for more details.
  • Reviews: Cognism has an overall rating of 4.6/5 G2.

5. Datanyze

Datanyze is a sales intelligence software designed to help users find business contact information for B2B sales prospects.

  • Use cases: Finding and connecting with B2B prospects, lead generation, and sales intelligence.
  • Features: Google Chrome Extension, access to accurate B2B contact information, export profiles, and secure and compliant coverage of business information.
  • Price: Offers Nyze Pro at $55/month and Nyze Lite for free, with a free trial available. See the Datanyze pricing page for more details.
  • Reviews: Datanyze has an overall rating of 4.2/5 on G2.

6. FullContact

FullContact is an identity resolution provider that offers comprehensive enriched data insights for better relationships, focusing on privacy and security.

  • Use cases: FullContact is ideal for businesses seeking accurate contact information, identity verification, fraud prevention, and data enrichment while prioritizing privacy and security.
  • Features: The platform offers identity resolution services, customer recognition, data enrichment, email and phone verification, and real-time data streaming.
  • Price: FullContact offers a free plan, a subscription plan, and a free trial. However, specific pricing details are not provided. For more information, visit the FullContact Pricing page.
  • Reviews: FullContact has an overall rating of 4.3/5 on G2.

7. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

  • Use cases: Clearbit is ideal for businesses looking to improve their sales and marketing efforts by enriching their records with accurate and up-to-date contact information.
  • Features: Clearbit offers features such as discovering more leads, revealing visitors on your site, building prospect lists, and seamless integration with other tools.
  • Price: Clearbit has a Free Plan, a Growth Plan with pricing tiers ranging from $50 to $275, and an Enterprise Plan with custom pricing. Visit the Clearbit Pricing page for more details.
  • Reviews: Clearbit has an overall rating of 4.4/5 on G2.

8. Lemlist

Lemlist is an AI-powered sales engagement platform designed to help users reach inboxes and get replies through personalized and multichannel campaigns.

  • Use cases: Lemlist is ideal for sales and marketing teams looking to improve their outreach efforts, generate leads, and increase conversions through personalized and multichannel campaigns.
  • Features: The platform offers a lead database, email finder and verifier, AI campaign generator, multichannel prospecting, follow-ups, and warm-up and deliverability booster.
  • Price: Lemlist has three pricing editions: a 14-day free trial starter plan, a Pro plan at $99/month, and a Standard plan at $59/month. See the Lemlist pricing page for more details.
  • Reviews: Lemlist has an overall rating of 4.3/5 on G2.

9. RocketReach

RocketReach is a lead intelligence software designed to help users find accurate contact information for potential leads and connections.

  • Use cases: RocketReach is ideal for sales, marketing, and recruitment professionals seeking accurate contact information for potential leads and connections.
  • Features: The platform offers features such as personal and professional emails, person search, browser extension, phone lookup, company search, bulk lookups, and integrations with various CRM and sales tools.
  • Price: RocketReach has four pricing editions, ranging from $0 to $249, with a free trial available. See the RocketReach pricing page for more details.
  • Reviews: RocketReach has an overall rating of 4.5/5 on G2.

10. 6sense

6sense is a revenue intelligence platform that helps sales and marketing teams understand buyer behavior, identify high-potential leads, and focus their outreach efforts.

  • Use cases: Sales and marketing teams use 6sense for better lead generation, outreach prioritization, and insight into buyer behavior.
  • Features: The platform offers buyer discovery, contact and company data, alerts, list management, a Chrome extension, technographics, psychographics, integrations with web, CRM, and SEP apps, and more.
  • Price: 6sense has pricing plans: Free, Team, Growth, and Enterprise, with custom pricing for the last three. The Free plan includes 50 credits per month and basic features. More details at 6sense Pricing.
  • Reviews: 6sense has an overall rating 4.4/5 on G2.
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A product mockup of a Clay.com table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
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