Attio

Pull Attio records into Clay as a source and push enriched data back by creating, updating, or upserting across any object — keeping your CRM complete and current automatically.

Bidirectional CRM Sync

Import and export records between Attio and Clay without middleware or manual updates.

• Go to "Add Enrichment" > select "Attio" > choose from "Create Record", "Update Record", "Lookup Record", or "Upsert Record"
• Connect your Attio account via OAuth and select any object type — people, companies, deals, or custom objects
• Schedule enrichment runs to keep Attio records current as contacts, titles, and company data change over time

Inbound Lead Enrichment

Enrich every inbound lead with full-coverage data before it hits your reps' queues.

• Go to "Actions" > select "Import" > choose "Attio" to pull inbound leads into Clay
• Run waterfall enrichment across 150+ providers to fill in company size, tech stack, titles, and intent signals
• Score and route qualified leads using your ICP logic, then push complete records back to Attio

Outbound and CRM Enrichment

Build prospect lists in Clay and push them to Attio as live deals, or clean and enrich existing CRM records at scale.

• Enrich Attio-managed leads with AI research agents and waterfall data, or build net-new lists and push directly to Attio
• Layer real-time signals like web intent, hiring surges, and funding rounds to update records and trigger action automatically

The best data coverage in GTM, connected directly to your CRM. Learn more →

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