Clay Ads 2.0

Clay Ads is now generally available with a major upgrade, turning your GTM data into always-on ad audiences that refresh themselves instead of static lists you rebuild by hand.

• Build unlimited ad audiences in Audiences, filtered across first and third-party fields from your CRM, data warehouse, intent signals, and 200+ data providers
• Sync those audiences to LinkedIn, Meta, Google, and now Bing, Vibe.co, and Reddit
• Turn on Enhanced Matching to enrich each contact with up to 3 hashed personal emails across multiple providers, giving platforms more surface area to find a match
• Keep always-on suppression lists alongside your target audiences, so both adjust and re-sync as accounts and contacts qualify in or out
• Build EU audiences from first-party data with compliance logic built in across platforms and geo's, including opt-outs that auto-update everywhere you sync

A cleaner build-and-sync interface means paid media targets the same live, enriched audiences the rest of your GTM motion runs on, instead of a stale upload. Read blog post →