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Clay implementation
Get value from Clay faster with an implementation plan designed for exactly how your business works, plus hands-on training to drive adoption.
Resources
Expertise
- Account-Based Marketing
- Signals & Intent
- GTM Copilot
- AI Outbound
- Inbound Lead Enrichment
ICPs
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- Post-IPO
Industry
- SaaS
- B2B
- Industry agnostic
- Fintech
- Healthcare
Language
- English
Pricing
- $5k+ a month
Minimum Engagement
- 1 month
Support
Noah Burkholz
Your one partner for Clay implementation + GTM strategy and execution
demandDrive helps teams make the most of Clay’s capabilities by pairing them with the GTM expertise required to turn account intelligence into measurable pipeline and revenue impact. We build and execute custom sales and marketing programs, backed by automation, AI, and the best GTM tech available, including Clay (we’re big fans).
Why GTM teams choose demandDrive
We understand GTM tech deeply: We’re constantly researching and investing in the technologies shaping modern GTM teams. Clay is a cornerstone of that ecosystem.
We see the full picture: Technical setup alone doesn’t drive revenue. Sales expertise does. We bring both to set up and manage Clay based on how your team actually works.
We build the blueprint and drive the execution: We’re more than consultants or short-term staff augmentation. We build the blueprint, execute the work, and stay accountable to measurable outcomes that move your pipeline and revenue forward.
The best sales motions are powered by the best GTM technology
We’ve spent years building and running successful sales campaigns across B2B SaaS, cybersecurity, healthcare, and manufacturing. That experience shapes everything we do, from how we design outbound strategy to how we build the tech stack that powers it.
As GTM technology has evolved, so have we. We’ve invested deeply in the tools and platforms that make modern sales teams more efficient, more intelligent, and more scalable, and Clay has become a cornerstone of how we build and orchestrate those motions for our clients.
Built for scale, not just setup
When we implement Clay, we’re not plugging in workflows and walking away. We build an architecture designed to grow with your GTM engine:
- Automated research that saves hours per rep per day
- Intelligent lead scoring and automated follow‑up paths
- A scalable, reliable Clay foundation, integrated seamlessly with your broader GTM stack
And, for teams that need more capacity to meet pipeline goals, we offer sales development outsourcing programs that include both strategic design and highly trained SDRs and CSMs.
"The partners who drive the most impact for their clients aren’t always building the flashiest workflows. They’re the ones focused on what actually moves the needle. demandDrive gets that. They bring real sales expertise to the table, and that’s exactly the kind of partner our customers need to unlock Clay’s full potential."
Nancy Mottice
Head of GTM Partnerships at Clay
Use Cases
GTM architecture
We design and operate the systems that help sales and marketing teams identify the right accounts, enrich and prioritize the right people, surface buying signals, and automate the workflows that turn data into action. This architecture is powered by Clay, but extending across your CRM, RevOps stack, enrichment tools, and outbound workflows.
Account prioritization
Turn a broad TAM into a focused list of accounts your team should actually work. We help your team know who to go after, when to act, and why those accounts matter.
Data enrichment & personalization
Fix the gaps in your data and create richer records that flow to your CRM and GTM tools for improved targeting, outreach, and conversion. We turn incomplete records into usable GTM data that reps can use to engage leads on a hyper personalized level.
Buyer committee mapping
Go from targeting a single contact to multi-threaded selling. We help you identify who actually influences the deal, not just who filled out the form.