Access and explore every signal you can detect inside Clay

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Data points

Signal subtype
Description
Signal category
Provider

Hiring by department

Find company jobs growth by department signal
See which teams are scaling — sales, engineering, marketing, finance. Department-level hiring reveals where budget is landing.
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Hiring & Job Postings

Technology adoption

Find Tech Stack
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

Technology adoption

Get payment technologies
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

Post engagement monitoring

Get Company Social Media Engagement
Track who's liking and commenting on professional posts — yours, your competitors', or industry voices. Engagement is a soft intent signal.
Learn more about this data point
Brand & Social Monitoring

Financial results

Get Company Valuation
Monitor earnings and financial announcements. Spot accounts that are growing (expansion timing) or under pressure before your competitors do.
Learn more about this data point
Company News & Fundraising

Fundraising announcements

Get company total funding
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising

Post engagement monitoring

Find prospects engaging with social content
Track who's liking and commenting on professional posts — yours, your competitors', or industry voices. Engagement is a soft intent signal.
Learn more about this data point
Brand & Social Monitoring
No items found.

Search visibility

Get global website traffic rank
Keyword and ranking movement as a marketing-investment signal.
Learn more about this data point
Web Traffic & SEO

Competitor review monitoring

Customer Sentiment Analysis
Monitor reviews on G2, Capterra, and TrustRadius for churn indicators from competitors' customers.
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Reviews & Sentiment
No items found.

Acquisitions & M&A

Find private company acquisitions
Track when companies are acquired or make acquisitions. Org changes open new buying centers — and flag churn risk on existing accounts.
Learn more about this data point
Company News & Fundraising

Promotions

Find Company Headcount Growth
Track promotions inside target accounts. New scope often means new budget authority.
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Job Changes & Leadership Moves

Financial results

Enrich Company
Monitor earnings and financial announcements. Spot accounts that are growing (expansion timing) or under pressure before your competitors do.
Learn more about this data point
Company News & Fundraising

Partnership announcements

Get Investors Investments
Track new strategic partnerships and integrations. Partnerships reveal roadmap direction and open co-sell paths.
Learn more about this data point
Company News & Fundraising

Product & feature launches

Enrich Company with Latest News Data
Detect new product and feature announcements. A launch signals growth investment and gives you a natural, timely personalization hook.
Learn more about this data point
Company News & Fundraising

Influencer discovery & monitoring

Get Instagram user feed
Find and monitor creators by audience, niche, and engagement.
Learn more about this data point
Influencer & Creator Monitoring

Micro-influencer monitoring

Find Social Media Micro-Influencers
Track smaller, high-engagement creators for targeted programs.
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Influencer & Creator Monitoring

Competitor tech detection

Find alternative or complimentary technology products
Confirm which competing tools an account runs before you pitch.
Learn more about this data point
Tech Stack & Adoption

New decision-maker joins

Monitor Company New Hires
A key decision maker joins a target account. New leaders reevaluate their stack in the first 90 days.
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Job Changes & Leadership Moves
No items found.

Traffic surges & declines

Find private company web traffic
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Traffic surges & declines

Get website average visit duration
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Partnership announcements

Enrich a company's investors
Track new strategic partnerships and integrations. Partnerships reveal roadmap direction and open co-sell paths.
Learn more about this data point
Company News & Fundraising

Traffic surges & declines

Find Company website Traffic Signal
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Hiring surges

Job Postings
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings
No items found.

Traffic surges & declines

Get Traffic Analytics
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Anonymous visitor identification

Enrich IP Address
Identify the companies behind anonymous website traffic.
Learn more about this data point
Website Visitor Identification
No items found.

Fundraising announcements

News and Fundraising
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising
No items found.

Financial results

Enrich a company's financials
Monitor earnings and financial announcements. Spot accounts that are growing (expansion timing) or under pressure before your competitors do.
Learn more about this data point
Company News & Fundraising

Traffic source breakdown

Get Company Website Traffic's Geographic Distribution
Direct, search, social, and paid mix reveals GTM motion and channel investment.
Learn more about this data point
Web Traffic & SEO

Influencer discovery & monitoring

Find Social Media Influencers
Find and monitor creators by audience, niche, and engagement.
Learn more about this data point
Influencer & Creator Monitoring

Product & feature launches

Find News Results
Detect new product and feature announcements. A launch signals growth investment and gives you a natural, timely personalization hook.
Learn more about this data point
Company News & Fundraising

Website visit intent

Website Intent
Monitor page visits, content engagement, and resource downloads for real-time buying signals.
Learn more about this data point
Buyer & Website Intent
No items found.

Competitor tech detection

Compare company tech stack
Confirm which competing tools an account runs before you pitch.
Learn more about this data point
Tech Stack & Adoption

Competitor tech detection

Verify Technology Usage
Confirm which competing tools an account runs before you pitch.
Learn more about this data point
Tech Stack & Adoption

Influencer discovery & monitoring

Find Instagram creators with AI search
Find and monitor creators by audience, niche, and engagement.
Learn more about this data point
Influencer & Creator Monitoring

Ad campaign monitoring

Check for Google Ads
Detect active campaigns across Meta, Google, LinkedIn, and TikTok. Active ad spend confirms budget.
Learn more about this data point
Ad Activity & Spend

Financial results

Get Company Valuation
Monitor earnings and financial announcements. Spot accounts that are growing (expansion timing) or under pressure before your competitors do.
Learn more about this data point
Company News & Fundraising

Traffic surges & declines

Get website pages per visit
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Traffic source breakdown

Worldwide Traffic & Ad Spend
Direct, search, social, and paid mix reveals GTM motion and channel investment.
Learn more about this data point
Web Traffic & SEO

Professional post monitoring

Find private company social metrics
Monitor what companies and prospects post on professional networks. Posts reveal priorities, launches, and pain points — the raw material for relevant outreach.
Learn more about this data point
Brand & Social Monitoring

Topic-level intent

Find Companies with Buying Intent
Track accounts researching your category off-site, by topic.
Learn more about this data point
Buyer & Website Intent

Competitor mentions

Brand Mentions
Catch prospects publicly discussing your competitors. An opening for displacement plays.
Learn more about this data point
Brand & Social Monitoring
No items found.

Technology adoption

Find Technology Stack
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

GitHub stargazer monitoring

Find Stargazers
Track who stars a repo — developer interest as a bottom-up adoption signal.
Learn more about this data point
Brand & Social Monitoring

Community & forum mentions

Find Mentions on Reddit
Monitor Reddit, X, and Hacker News for category discussion and product pain.
Learn more about this data point
Brand & Social Monitoring

Anonymous visitor identification

Enrich IP Address
Identify the companies behind anonymous website traffic.
Learn more about this data point
Website Visitor Identification

Partnership announcements

Get Company Investors
Track new strategic partnerships and integrations. Partnerships reveal roadmap direction and open co-sell paths.
Learn more about this data point
Company News & Fundraising

Hiring surges

Generate people and company insights
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Hiring surges

Find Active Job Openings
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Ad campaign monitoring

Check for Meta ads
Detect active campaigns across Meta, Google, LinkedIn, and TikTok. Active ad spend confirms budget.
Learn more about this data point
Ad Activity & Spend

GitHub fork monitoring

Find Forks
Track forks as a signal of hands-on evaluation and technical intent.
Learn more about this data point
Brand & Social Monitoring

Visitor routing

Enrich IP Address
Route high-intent visitors to sales before they fill in a form.
Learn more about this data point
Website Visitor Identification

Technology adoption

Enrich company tech stack
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

Anonymous visitor identification

Enrich IP Address
Identify the companies behind anonymous website traffic.
Learn more about this data point
Website Visitor Identification

Product & feature launches

Find News for Companies
Detect new product and feature announcements. A launch signals growth investment and gives you a natural, timely personalization hook.
Learn more about this data point
Company News & Fundraising

Fundraising announcements

Enrich a company's funding predictions
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising

Competitor tech detection

Verify Technology Usage
Confirm which competing tools an account runs before you pitch.
Learn more about this data point
Tech Stack & Adoption

Ad spend trends

Find cumulative ad spend for a company
Cumulative spend and geography reveal scale and market focus.
Learn more about this data point
Ad Activity & Spend

Visitor routing

Enrich IP address
Route high-intent visitors to sales before they fill in a form.
Learn more about this data point
Website Visitor Identification
No items found.

Hiring surges

Find open jobs at company
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Tech hiring intent

Find jobs
Technical role postings name the stack. Job descriptions reveal technology adoption plans before the tools are bought.
Learn more about this data point
Hiring & Job Postings

Fundraising announcements

Enrich a company's latest funding round
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising

GitHub stargazer monitoring

Find Repo Summary
Track who stars a repo — developer interest as a bottom-up adoption signal.
Learn more about this data point
Brand & Social Monitoring

Anonymous visitor identification

Enrich IP Address
Identify the companies behind anonymous website traffic.
Learn more about this data point
Website Visitor Identification
No items found.

Intent scoring

Get Company Lead Score from Email
Fit and intent scoring to rank accounts by likelihood to buy.
Learn more about this data point
Buyer & Website Intent

Search visibility

Get Website Traffic
Keyword and ranking movement as a marketing-investment signal.
Learn more about this data point
Web Traffic & SEO

Product & feature launches

Find Most Recent News
Detect new product and feature announcements. A launch signals growth investment and gives you a natural, timely personalization hook.
Learn more about this data point
Company News & Fundraising

Layoffs & departures

Find company headcount growth signal
Track exits and workforce reductions. Flags churn risk on your book and displacement openings elsewhere.
Learn more about this data point
Job Changes & Leadership Moves

Competitor mentions

Find top YouTube channels a company is advertising on
Catch prospects publicly discussing your competitors. An opening for displacement plays.
Learn more about this data point
Brand & Social Monitoring

Traffic surges & declines

Get website bounce rate
Traffic growth flags expansion budget; decline flags efficiency plays.
Learn more about this data point
Web Traffic & SEO

Ad spend trends

Find top advertising geographies for a company
Cumulative spend and geography reveal scale and market focus.
Learn more about this data point
Ad Activity & Spend

Hiring surges

Generate company insights
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Tech spend & maturity

Enrich merchant technologies
IT spend and stack maturity as a qualification filter.
Learn more about this data point
Tech Stack & Adoption

Ad campaign monitoring

Check for LinkedIn ads
Detect active campaigns across Meta, Google, LinkedIn, and TikTok. Active ad spend confirms budget.
Learn more about this data point
Ad Activity & Spend

Traffic source breakdown

Get traffic distribution by geography
Direct, search, social, and paid mix reveals GTM motion and channel investment.
Learn more about this data point
Web Traffic & SEO

Hiring surges

Find Jobs
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Competitor tech detection

Find Companies by Tech Stack
Confirm which competing tools an account runs before you pitch.
Learn more about this data point
Tech Stack & Adoption

Employee sentiment

Enrich company ratings and employee sentiment
Ratings and employee sentiment as a culture and stability read on target accounts.
Learn more about this data point
Reviews & Sentiment

Traffic source breakdown

Get Company Traffic Sources
Direct, search, social, and paid mix reveals GTM motion and channel investment.
Learn more about this data point
Web Traffic & SEO

Hiring surges

Find active job openings
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Influencer discovery & monitoring

Find TikTok creators with AI search
Find and monitor creators by audience, niche, and engagement.
Learn more about this data point
Influencer & Creator Monitoring

Champion job changes

Monitor for job changes
Your champion moves to a new company — a warm intro to a net-new account, within hours rather than weeks.
Learn more about this data point
Job Changes & Leadership Moves
No items found.

Hiring surges

Find Open Jobs
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Fundraising announcements

Find company funding (UK & Germany)
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising

Partnership announcements

Find Connections (Vendors, Customers, Investors, etc.)
Track new strategic partnerships and integrations. Partnerships reveal roadmap direction and open co-sell paths.
Learn more about this data point
Company News & Fundraising

Community & forum mentions

Find Post Details
Monitor Reddit, X, and Hacker News for category discussion and product pain.
Learn more about this data point
Brand & Social Monitoring

Tech spend & maturity

Find company IT spend signal
IT spend and stack maturity as a qualification filter.
Learn more about this data point
Tech Stack & Adoption

Hiring surges

Find Open Jobs
Detect spikes in job postings. A hiring surge signals funded initiatives and growing teams — ideal timing for tools that scale with headcount.
Learn more about this data point
Hiring & Job Postings

Acquisitions & M&A

Enrich a company's acquisitions
Track when companies are acquired or make acquisitions. Org changes open new buying centers — and flag churn risk on existing accounts.
Learn more about this data point
Company News & Fundraising

Traffic source breakdown

Get Traffic Distribution by Geography
Direct, search, social, and paid mix reveals GTM motion and channel investment.
Learn more about this data point
Web Traffic & SEO

Fundraising announcements

Enrich company funding activity
Know the moment a company raises a new round. Fresh capital means new budget and new initiatives — reach out while momentum is high.
Learn more about this data point
Company News & Fundraising

Signs of distress / negative news

Find company news signal
Catch layoffs, downsizing, and negative results early. Flag churn risk in your book or run competitive displacement plays against struggling vendors.
Learn more about this data point
Company News & Fundraising

Technology adoption

Find tech stack (SMB)
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

GitHub fork monitoring

Find Contributors
Track forks as a signal of hands-on evaluation and technical intent.
Learn more about this data point
Brand & Social Monitoring

Topic-level intent

Enrich company with Buying Intent
Track accounts researching your category off-site, by topic.
Learn more about this data point
Buyer & Website Intent

YouTube video & creator monitoring

Get YouTube channel videos
Monitor video content and creator activity in your category.
Learn more about this data point
Influencer & Creator Monitoring

Hiring by location

Find company jobs growth by location signal
Track new office openings and regional expansion through location-tagged postings.
Learn more about this data point
Hiring & Job Postings

Product & feature launches

Fetch RSS Feed Items
Detect new product and feature announcements. A launch signals growth investment and gives you a natural, timely personalization hook.
Learn more about this data point
Company News & Fundraising

Technology adoption

Enrich company technologies
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption

YouTube video & creator monitoring

Search for YouTube videos or creators
Monitor video content and creator activity in your category.
Learn more about this data point
Influencer & Creator Monitoring

Technology adoption

Enrich company tech stack
Detect when an account adds a new technology — an integration and displacement trigger.
Learn more about this data point
Tech Stack & Adoption