How does HubSpot run Clay across a CRM with 60 million contacts and 30 million companies? Faris Sumadi, who works on HubSpot's demand management team, explains how his team uses Clay to enrich records, cut engineering out of the process, and standardize repeat work into reusable Functions. He also shares where he thinks go-to-market is headed next, including a future where reps pull their own data using plain English instead of learning a new tool.