About
I've been in B2B Outbound for the last 4 years and have transitioned into a GTME role.
I specialize in creating and running end to end GTM motions/campaigns.
That includes everything in the middle:
Deciding ICPs,
Deciding on the intent signals and triggers to base campaigns on,
Building Clay workflows that target those intent signals and triggers,
Data sourcing & list building,
TAM analysis,
Lead scoring,
Segmentation,
Targeting,
Campaigns ideation,
Experimenting & A/B testing,
Hyper-personalized AI copywriting at scale (I use the Claude Sonnet API for this inside Clay, most human sounding copywriting when prompted the right way, and saves tons of credits at scale),
And probably most importantly: finding Message-Market Fit.
Once I have the Message-Market Fit, I use it on the rest of the TAM.
All the way till sequencing, and then quick timely follow-ups.
