About
I'm the hands-on operator of The Sales Detective, which is a Sales, GTM Engineering, and Clay Consultancy that specializes in being or improving your "sales hunting machine."
I have a unique combination of sales, systems, and AI expertise to either scale what great revenue generation looks like for your offering, or help you discover what works.
You get a true thought partner who uncovers and operationalizes GTM competitive advantages others miss.
I bring a rare combination: 20+ years closing enterprise deals plus hands-on GTM engineering expertise (including deep Clay proficiency). Most people excel at either selling or building systems. I've mastered both, which means I build what actually works, not what looks good in theory. My approach blends AI mastery, prompt engineering, creative problem-solving, and detective-level investigation with message-market fit experimentation
Sales credentials: First sales hire at multiple startups where I built repeatable playbooks from zero to scale. President's Club performer at enterprise software companies. I know what converts because I've carried the quota myself.
Systems expertise: I architect AI-powered GTM workflows that others can't replicate. Early Clay adopter who builds complex enrichment chains, automated outreach sequences, and data orchestration that turns manual processes into scalable revenue engines. Fluent in the entire modern GTM stack.
Why this matters: I don't theorize about what might work. I build systems informed by real field experience. When I design a Clay workflow or GTM playbook, it's optimized for the actual job to be done because I've been the one doing it. This creates competitive advantages that are both innovative and battle-tested.
Beyond the results, this work is incredibly fun. And I love teaching others how to do it themselves.
Experience
Testimonial
Working with Justin at The Sales Detective has been exceptional. He's become a trusted thought partner, playing a pivotal role in developing our B2B GTM strategy.
Justin introduced us to prompt engineering using Clay and AI, significantly streamlining our processes. By eliminating manual effort and uncertainty from traditional pipeline generation methods, we've operated far more efficiently.
What sets Justin apart is his ability to expand our perspective on customer engagement and experimentation alongside his technical expertise. He's results-focused from day one: even our initial test campaign exceeded expectations in both response rates and customer sentiment.
Justin is highly collaborative, supporting the entire pipeline generation process - from infrastructure setup and playbook development to execution and iteration. His involvement has enabled us to move faster and execute more effectively.
