About
Started in software engineering, then moved into sales and marketing—because understanding both is essential.
Clay Wins
- Led an end-to-end ABM/GTM project for a mid-market manufacturer expanding into new regions:
- Used Clay + ChatGPT to find top-fit accounts, map buying centers, create tailored outreach, and deliver a field-ready territory plan and reusable templates.
- Result: Built a repeatable, data-driven engine that gave the 13-person team a clear playbook for new market wins.
- Built targeted outreach and schedules for a downsizing consultant—transformed his pipeline.
- Helped a dentist get peer referrals with Clay + Google Maps and custom messaging.
- Modernized sales for a legacy plastics manufacturer—ICP targeting, precise messaging, and automated sequences via HubSpot and Dripify.
How I Use Clay: Success is all about prompt engineering—rapid testing, refining with Perplexity and ChatGPT, and constant optimization in the sandbox.
GTM Mindset: Blend analytics with sales instinct to find, reach, and engage the right prospects.
Personal Edge: Curious, results-driven, always iterating: “How can we do this better?” Sales is action: did they buy? At the end of the day, people drive results.
Clay References: Izzy Kim (approach/results); Jamie Crabb (Sculpt) and Matthew Quan (UI) interviewed me for Clay feedback.
Experience
Testimonial
I've been fortunate to work with Kathleen on projects focused on building smarter sales systems, shaping go-to-market strategies, and creating meaningful connections with customers.
Kathleen has an impressive ability to stay ahead of trends to ensure she's delivering the best for her clients. She holds herself and others to high standards, thinks creatively, and is always ready with fresh ideas to address challenges.
She's smart, driven, energetic, and talented. Kathleen understands her field, collaborates wonderfully, and adds great value to teams and projects. She’s someone you can trust to represent your organization.
