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How to find small businesses
Describe your target industry and city
Add your target industry and city, like HVAC businesses in Denver. Sculptor searches Google Maps for matching local businesses.
Sculptor maps and enriches each business
Sculptor scans Google Maps for businesses matching your category and location, returning names, addresses, and websites. It then waterfalls through 150+ providers to find a verified email for the title you specified. Matched rows get the contact.
Get a table of businesses with verified contact emails
The finished table has business name and, for rows the waterfall enriched, a verified contact email. Export to CSV or push to your outbound tool.
Why Clay for finding small businesses
Google Maps sourcing by category and city
Get a targeted list of local businesses in minutes. Clay's native Google Maps integration pulls business names, phone numbers, websites, and ratings by industry and geography, no manual research needed.
Claygent identifies the right decision maker
Know who to contact before you reach out. Claygent browses each business's website to identify the owner or target title, so your enrichment and outreach land on the right person.
Waterfall enrichment finds verified owner emails
Get a verified email for matched rows. Clay waterfalls through 150+ providers in sequence and only charges credits when one returns a hit, with Claygent scraping the business site as a fallback.
Push enriched rows to Smartlead or Salesforce
Send verified contacts directly to Smartlead, Salesloft, or Salesforce once enrichment completes. Clay's native sequencer can also trigger personalized outreach in the same workflow.
When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process.
Frequently asked questions
How does Sculptor find small businesses by city or industry?
Sculptor queries Google Maps and OpenMart to pull matching small businesses from business directories based on your city or industry input. It then runs each result through Clay's "SMBs - Find and Verify Decision Makers" waterfall, which checks multiple contact-data sources in sequence to locate a verified owner email for every business it finds.
How accurate are the small business owner emails Clay finds?
Clay's waterfall enrichment pushes email coverage to roughly 80%, compared to about 30% from a single provider. Top providers in the waterfall score above 96% confidence on SMB contacts, and every returned email passes through Debounce validation before it reaches your list, so you only work rows with a deliverable address.
Can I find small businesses in bulk for a whole list at once?
Yes. Paste multiple cities or industries into a Clay table, upload them via CSV, or pipe rows from another table, and Sculptor processes every entry in parallel. Google Maps returns up to 1,000 results per search, and OpenMart supports multiple simultaneous location searches. Once enriched, push the finished list to HubSpot, Salesforce, or export as a CSV.
Is it legal to collect and email small business owner contacts?
In the U.S., the CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender info, a physical mailing address, and a working opt-out mechanism you honor within 10 business days. In the EU, GDPR Article 6(1)(f) permits B2B outreach under a legitimate-interest basis, but you must document that interest and respect opt-out requests.
Penalties for CAN-SPAM violations can reach $53,088 per email. Always check the rules for your jurisdiction before launching outreach.