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How to generate local business leads
Describe your city and business type
Add your target city or region and business type. Sculptor searches Google Maps for matching local businesses in your area.
Sculptor sources businesses and finds owner emails
Sculptor scans Google Maps for local businesses matching your search, then waterfalls through 150+ providers to find a verified email for the title you specified. If the waterfall returns empty, Claygent browses each business site as a fallback.
Finished table with business name and verified email
Your list shows business name and, for rows the waterfall enriched, a verified contact email. Export to CSV or push to your outbound tool.
Why Clay for generating local business leads
Google Maps sourcing by category and geography
Get a targeted list of local businesses by type and city in minutes. Clay's Google Maps integration pulls business name, phone, website, and ratings for up to 1,000 results per search.
Waterfall enrichment with Claygent fallback
Get a verified owner email for matched rows using the SMB decision-maker waterfall across 150+ providers. If the waterfall returns empty, Claygent browses each business site and pulls the inbox email listed there.
Review signals for hyper-local personalization
Get a ready-made personalization signal for each prospect. Claygent reads recent Google or Yelp reviews for each business and surfaces a one-sentence summary to weave into your outreach copy.
Direct sync to sequencer or CRM
Push enriched rows with verified emails straight to Smartlead, Instantly, or Salesloft without any manual export step. Clay's native sequencer integrations keep your sourcing and outreach in one workflow.
Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.
Frequently asked questions
How does Sculptor generate local business leads?
Sculptor searches Google Maps for businesses matching your city or industry, pulling up to 1,000 results per query. It then runs Clay's SMB waterfall enrichment, which tries multiple contact-data sources in sequence to find a verified owner email for each business. You get back a table with business name and owner email, ready for outreach.
How accurate are the owner emails Sculptor finds?
Clay's waterfall enrichment lifts email coverage from roughly 30% with a single provider to around 80% by querying multiple sources in sequence. For the SMB segment specifically, Clay's tested providers return confidence scores above 96% on verified emails. Coverage varies by geography and industry, but the waterfall approach consistently outperforms any single data source.
Can I generate local business leads in bulk?
Yes. Paste a list of cities or industries, upload a CSV, or pipe data from an existing Clay table to run Sculptor across hundreds of locations at once. Each row returns a business name and verified owner email you can push directly to HubSpot, Salesforce, or export as a CSV for outbound sequencing.
Is it legal to collect and email local business leads?
In the US, the CAN-SPAM Act permits cold B2B email outreach as long as each message includes a valid physical address, an honest subject line, and a working unsubscribe link. Publicly available business data from Google Maps is generally not restricted under the CFAA, per rulings like hiQ v. LinkedIn and Van Buren v. United States. If you contact businesses in the EU, GDPR Article 6(1)(f) allows processing under legitimate interest but requires an opt-out mechanism.
Laws vary by state and country, so always check the rules for your jurisdiction before launching outreach.