Clay Waterfall: maximize your coverage of contact info

Trusted by more than 300,000 leading GTM teams of all sizes

A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.

CRO

Stevie Case

Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands

Director of GTM Ops

Alexander DeMoulin

Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.

Head of Sales Operations

Adam Wall

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.

VP, Corporate Integrated Marketing

Ryan Narod

Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.

Director of Growth

Davide Grieco

How waterfall enrichment works

Search multiple providers sequentially to maximize data quality and coverage. Looking for valid emails, phone numbers, or other data points?

Waterfall enrichment lets you search sequentially across multiple tools until you find a valid match. This routinely triples our customers' data coverage and quality!

Try it for free

Find work emails

Start with just a name + company domain. Get the highest coverage on your work email search by checking Prospeo, DropContact, Datagma, Hunter, PeopleDataLabs, Nimbler, Apollo, Lusha, Snov, & more.

Waterfall enrichment lets you search sequentially across multiple tools until you find a valid match. This routinely triples our customers' data coverage and quality!

Try it for free

Find personal emails

Start with just a company profile. Use Clay waterfalls to search for personal emails across multiple providers including Nimbler, Retention.com, Mixrank, & more.

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Find mobile numbers

Find phone numbers by searching across multiple providers to get the highest coverage possible. Clay's waterfall includes People Data Labs, ContactOut, Selligence & more.

Try it for free