Why frontBrick focuses on ABM → Buyers no longer follow a straight path from ad to demo → Generic email blasts to target lists no longer work Problems we solve 1. Marketers focus on attribution and ROI by channel → We target the same accounts with ads and outbound, then reach out when they engage. Every touchpoint is tracked in CRM, with blended CAC as the key metric. 2. Marketers cannot link ad spend to influenced pipeline → Ads build trust, especially when paired with outreach. We show the full account journey: when ads started, when sales reached out, and when the deal entered CRM. 3. Sales outreach is often isolated → We combine ad engagement with third-party signals, giving SDRs a scalable way to prioritize warm accounts.





























