Marketing Intelligence 5

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.

We specialize in building data-driven, agentic GTM systems that allow teams to run:

• Highly tailored 1:1 ABM programs
• Scalable 1:few and 1:many ABM
• Automated yet personalized agentic outbound campaigns

By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay

We use Clay as the central orchestration layer for modern GTM systems.

Typical implementations include:

GTM Architecture Design

Designing the full stack for scalable outbound and ABM.

Includes:

• Data sourcing and enrichment pipelines
• Signal-based account prioritization
• Agentic workflow orchestration
• CRM and engagement platform integrations

Scalable 1:1 ABM Systems

Building workflows that allow teams to run ABM motions at scale.

Example capabilities:

• Signals-based account selection and scoring
• TAM generation and programmatic advertising
• Dynamic account research
• AI-generated account briefs
• Hyper-personalized messaging
• Automated account monitoring

Agentic Infrastructure

Deploying AI agents alongside Clay workflows to automate key GTM tasks:

Examples:

• Prospect research agents
• Account monitoring agents
• Personalization agents
• Trigger-based outreach agents

Data & Signal Infrastructure

We help companies leverage Clay to build signal-driven GTM systems.

Signals may include:

• Hiring activity
• Product launches
• Technology changes
• Website engagement
• Funding events
• Competitive displacement opportunities
• Custom unstructured signals unique to your niche

These signals trigger highly contextual outreach and ABM plays.

Ideal Customers

We work best with:

B2B companies that want to modernize GTM execution

Typical profiles:

• B2B SaaS companies
• RevOps teams implementing modern GTM stacks
• Founder-led sales teams scaling GTM
• Companies looking to become AI native

Services

MI5 offers:

Clay Implementation

• CRM&MCP Architecture
• GTM System Design
• Data pipelines, ETL
• Integrations
• Consulting
• Training

ABM System Design

• Target account frameworks
• Personalization engines
• Outreach systems
• Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc)

Agentic GTM Infrastructure

• AI research agents
• Personalization agents
• Trigger-based GTM plays
• Business brain interface
• 100% Agentic Orchestration (and the revops/marops required)
• Natural language control

We build the GTM architecture behind scalable, agentic GTM systems