How does Clay impact the conversation about stricter spam limits?
There are more APIs and data enrichment tools than ever before and more SaaS companies selling to other SaaS companies as well. This means outbound email is becoming harder, spam filters are getting better, and the need to be ultra-specific and personalized is now super important otherwise you will get banned.
Clay helps companies find the right customers and message them at the right time, which means sending a smaller number of highly targeted emails rather than large blasts of generic, spammy messages.
Clay helps companies avoid spam filters by actually sending relevant, compelling emails. This is better for companies and better for customers.
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