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GTM Ops
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Marketing
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How do teams use Clay for CRM enrichment?
Clay is the enrichment layer that exists in a 2-way sync with your CRM to keep it always up-to-date. Your marketing operations team can set up all the enrichments you need in Clay. Because these will auto-sync to your CRM, your SDRs can operate simply in your CRM as usual.
For example, SDRs can find a relevant company and click a box to trigger Clay enrichments in the background. Within a few seconds, all the relevant enrichments will be added to your CRM as fields for them to reference.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay University
Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.
Go to market blog
Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.
Integrations
Browse through all the integrations you can connect to Clay in seconds and discover what you can do!
Clay Experts
Hire a Clay Enterprise expert or find a Clay partner to help with your next project
Clay's Chrome extension
Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet
