How do teams use Clay for CRM enrichment?

Clay is the enrichment layer that exists in a 2-way sync with your CRM to keep it always up-to-date. Your marketing operations team can set up all the enrichments you need in Clay. Because these will auto-sync to your CRM, your SDRs can operate simply in your CRM as usual.

For example, SDRs can find a relevant company and click a box to trigger Clay enrichments in the background. Within a few seconds, all the relevant enrichments will be added to your CRM as fields for them to reference.

Clay overview

Prospecting and list building

Data enrichment

AI enrichment

Personalized outreach

CRM Integrations

Pricing and credits

Free trial

Sales and customer support

Privacy

Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free