About
I help businesses build stronger pipelines, automate how they work, and grow revenue faster.
I work closely with founders and teams to turn scattered efforts into clear, repeatable execution. That means setting up outreach, follow ups, and growth processes that actually move deals forward and don’t rely on constant firefighting.
I care about speed, ownership, and results. I step in where things feel messy, simplify the system, and make it run consistently so growth doesn’t stall.
I’m most effective in environments that value accountability, momentum, and sustained execution.
Experience
- GTM Engineer, Contract, Remote, 06/25 to 09/25
Led outbound and pipeline-building initiatives at GTM Path, focusing on strengthening sales pipelines, automating outreach workflows, and driving faster revenue growth through consistent execution.
- GTM Lead, Part-time, Remote, 02/25 to 06/25
Led go to market efforts for an Amazon FBA optimization firm, building outbound pipelines, streamlining lead workflows, and supporting revenue growth through targeted outreach and process improvement.
Testimonial
I’ve worked closely with Effa on ImagineArt’s GTM - from inbound and outbound automations to several other core pieces of our motion. Hands down, she’s one of the smartest, most committed, and sharpest people I’ve worked with in my career.
What started as me introducing her to GTM quickly flipped — she dove in so deeply that she began coaching the team on what we should do next. She combines strategic thinking with hands-on execution in a way that’s rare to find. A fully rounded operator and a real asset to any company!
