About
Hey I’m Maksym - a GTM and RevOps architect with over 15 years in enterprise sales and SDR leadership. I help B2B teams turn messy CRMs into signal-driven growth systems. By combining Clay automation, CRM architecture, and ABM strategy, I design workflows that make your outreach relevant, timely, and data-backed. I’ve spent my career selling to enterprise executives, building outbound engines, and leading SDR teams — now I use that experience to help others build GTM systems that actually drive revenue.
Experience
- GTM Systems Architecture: design end-to-end data flow from enrichment to activation.
- CRM Enrichment & Hygiene: HubSpot & Clay workflows to standardize, clean, and dedupe.
- Signal-Based Outbound: turning public company data (10-Ks, news, quotes, funding) into context for outreach.
- ABM & Sales-Led Growth Strategy: aligning data models to multi-persona enterprise sales cycles.
- SDR Enablement: building repeatable outbound playbooks and dashboards for performance tracking.
- AI-Powered Research & Personalization: using GPT/Claygent to deliver relevance at scale.
Testimonial
Business development is hard. And even harder for start/scale ups. No brand, legacy competitors and lots of emerging players makes it feel like an extreme sport to even get conversations going with your target market. But then there is Max. To this day I still haven't fully understood it but he is a guarantee to market access. He gets you in front of the right people, at the right companies, with the right message and at the right time.
It is no over statement that Max has been instrumental to the hyper growth of HICX. Some of our biggest customers, such as Heineken, Roche and Sonova came directly from him pursuits. But he has contributed with so much more than new logo's and pipeline to HICX.
-Developing and executing our ABM machine
-Recruiting and coaching his business development team to become high performing BDRs
-Developing our BDR playbook and tons of best practice scripts, methodologies and coaching frameworks
