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About
A marketing strategist with 6+ years of experience driving B2B, B2C and SaaS growth through lifecycle email campaigns, CRM automation, and data-driven engagement strategies. Proven track record in building onboarding, retention, upsell, and win-back journeys that increase activation, improve customer lifetime value, and maximize ROI. Skilled in copywriting, segmentation, and experimentation, with hands-on experience managing global campaigns in fast-paced environments.
Experience
GTM Engineer, full-time, Lagos Nigeria, 01/23 - 08/2025
Head of Marketing, full-time, Lagos Nigeria, 01/20 - 12/22
Testimonial
Mario Okhiria is one of the best among all people I have ever COACHED. Proactive, ambitious, dedicated, and broadminded perfectionist. Mario Okhiria assumed a leadership role in UpSales, inspiring and motivating his colleagues. Is always capable of adapting to new working environments. Very positive attitude towards work. The success achieved in his job required extensive knowledge and dedication. I've always felt Mario Okhiria was one of the most effective team mates I've ever had the opportunity of working with.
