About
I’m an open-minded and innovative digital media and GTM strategist with a marketing and entrepreneurial background. Built and managed communities of 100K - 500k+ users and developed partnerships across multiple countries. I thrive at the intersection of communications, design (motion designs, copywriting, social media, etc.) and growth to amplify organisational impact while bringing results locally and globally. I love collaborating and working where my skills can contribute to a greater mission and where I’m challenged to find exciting solutions.
Experience
Communications & Marketing Manager (Global Growth), Glasgow, UK, Aug 2024 – Jan 2025
- Planned and led the first #PeopleAndPlanetFirstWeek global outreach campaign in collaboration with member enterprises across 130+ countries.
- Automated paid advertising workflows (Meta/LinkedIn), achieving 75% email open rate (vs 45% industry average) and 14.7% CTR (4x industry benchmark).●
- Optimized conversion funnels through strategic creative asset development, supporting stakeholder acquisition at major events including UN General Assembly and Social Enterprise Scotland Summit.
Communications Manager | Glasgow, UK / Remote, April 2021 – Jan 2025
- Developed the annual content and marketing campaigns.
- Scaled organic social media following to 25.3K (100% growth) through strategic multi-country content campaigns and audience segmentation.
- Drove 142% website traffic increase via SEO-optimized content strategy and thought leadership, supporting lead generation objectives.
- Managed email marketing campaigns achieving 51% open rates, directly contributing to event ticket sales of 2,000-4,000 participants annually
- Built and maintained strategic partnerships across multiple markets, expanding reach and acquisition channels
Digital Campaigns Specialist, USA and Canada Remote, 2020-2021
- Developed and automated HTML/CSS email campaigns to optimize donor conversion rates and lifetime value
- Monitored and analyzed 450K+ user journeys to refine advertising spend allocation and maximize ROI across digital channels.
Testimonial
Mirabelle and the team have been a joy to work with, they quickly understood our goals and company, and made really high quality outputs - especially hyper-user-focused ones! Couldn’t recommend them more! Will be coming back for their talents very soon!"
