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How to apply ICP criteria and monitor fit with Clay
Describe Your ICP Criteria to Sculptor
Share your list of target companies or domains, then define your ICP criteria: industry, headcount range, funding stage, tech stack, and geography. Sculptor takes it from there.
Sculptor Assembles Your Company Table
Sculptor configures a starting table with core columns: company name, domain, location, and social profile. It maps your ICP criteria to the right data fields, shows a preview, and you click Continue to proceed.
Stack Firmographic Signals, Sync Results
Chain in firmographic and technographic enrichments using providers like Ocean.io, HG Insights, and CPJ to populate ICP fit scores and disqualifying signals. Push the final table, including last updated date, to HubSpot, Salesforce, or Apollo for ongoing monitoring.
Why Clay for Applying / Monitoring ICP
150+ Data Sources for ICP Coverage
Pull from 150+ providers to match companies against ICP criteria including industry, headcount, funding stage, and tech stack. No single vendor covers every signal, so Clay stacks them to close coverage gaps across your target list.
Multi-Source ICP Signal Consolidation
Blend firmographic, technographic, and funding data from multiple vendors into one scored record per company. Conflicting values are resolved by source priority, so your ICP fit scores reflect the most reliable signal available.
Precision ICP Filtering and Scoring
Filter by up to 10 ICP dimensions, including geography, tech stack, and headcount range, to produce a numeric fit score per account. Disqualifying signals surface automatically so your team reviews only accounts that meet your defined threshold.
Sync ICP Lists to Ads and Sequencer
Route ICP-qualified accounts directly to Salesforce, HubSpot, or Outreach, and push matched audiences to ad platforms in the same workflow. Scheduled refreshes keep fit scores current so sequences and ads always reflect your latest ICP criteria.
Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.