Product roundup 25.Q2.5

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Enhanced SEMrush Integration

Four new SEMrush enrichments provide deeper website analytics and competitive intelligence.

• Go to "Add Enrichment" > search for "Semrush" > choose from our new enrichments: "Top Pages", "Geographic Traffic", "Traffic Sources", or "Social Media Engagement"
• Discover competitor's highest-performing pages and analyze their geographic traffic distribution
• Break down traffic sources across direct visits, organic search, paid ads, referrals, and social media
• Monitor social media engagement levels across all platforms for comprehensive competitive analysis

Perfect for understanding what resonates with competitor audiences and identifying market opportunities. Try it out →

Send table data

Send specific rowsfrom one table directly to another table for streamlined workflow management.

• Select the rows you want to route and click "Actions" > "Send Table Data"
• Choose or create your destination table and select "Send row for each item" for list-based data
• Map relevant columns between source and destination tables

Transform your data organization by routing qualified leads, company lookalikes, or processed results between specialized tables. Try it out →

Zeliq Integration

Access premium European contact data with our new Zeliq integration, specializing in EMEA market coverage.

• Go to "Add Enrichment" > select "Zeliq" > choose "Find Email" or "Find Phone Number"
• Input professional profile URLs, full names with company domains, or work emails
• Find work emails using company domain and full name combinations

Perfect for targeting European, Middle Eastern, and African markets with high-quality contact data.

Reverse contact integration

Find professional profiles with flexible pricing options based on the depth of information you need.

• Go to "Add Enrichment" > select "Reverse Contact" > choose "Find Professional Profile"
• Input email address along with optional full name, company name, or company domain
• Toggle "Extra Person Data" for comprehensive past experiences and education data

Customize your person enrichment depth while controlling costs based on your specific data requirements.

Improved Wiza Integration

Discover professional profiles with enhanced API key validation and callback-based processing.

• Go to "Add Enrichment" > select "Wiza" > choose "Find Professional Profile"
• Input email or full name with company name/domain combination
• Results process within 10-20 seconds using callback mechanisms for reliable data delivery

Add this to existing professional profile waterfalls to maximize coverage.

Natural Language Column References

Create formulas using plain English without needing to remember exact column names.

• Access the formula generator and type column names directly in natural language
• Reference data by saying "Job Start Date" instead of inserting a forward slash and selecting from the dropdown menu
• Generate calculations like "Add 1 day to Job Start Date" or "Random integer between 1-100"

This highly requested feature makes formula building more intuitive and accessible for all users.

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Column Dependency Warnings

Prevent accidental workflow breaks with smart column deletion warnings that show downstream impacts.

• Attempt to delete any column that has dependencies in your table
• View the confirmation dialog showing exactly which columns will be affected
• Click on any dependent column name to jump directly to that column

Protect your interconnected Clay workflows by understanding the full impact of changes before they happen.

Improved Scheduled Source Refresh

Navigate scheduling options more easily with redesigned controls for better workflow management.

• Access "Schedule Settings" with cleaner column selection interface
• Choose specific columns to rerun instead of selecting all or manually picking each one
• Benefit from more granular control while keeping the interface intuitive
• Manage multiple column selections through streamlined controls

Enhanced scheduling makes automation setup more user-friendly with better control over refresh scope.

For any questions or support, reach out to us at support@clay.com or through Slack. Stay updated by following Clay on LinkedIn or subscribing to our newsletter at clay.com/newsletter.