Clay MCP Give reps the best prospecting data in their AI tools

Give reps the best prospecting data in their AI tools

Bring data from 200+ providers and Ops-managed workflows into one place in the tools reps already use. Find contacts, get emails and phone numbers, and push to sequences—all in natural language.

“Clay's MCP helps us find and enrich ICP contacts across multiple providers and push them into Salesforce for SDR follow-up, all from inside Claude. Budget guardrails and admin controls mean reps can move faster without Ops losing control.”

Zach Matek

Director of Marketing Ops, Saviynt

Reps get the right data faster while Ops keeps control

Standardize prospecting workflows with centralized first and third party data without losing governance

Get started

Govern the logic, compliance and spend

Give reps pre-built workflows and trusted outputs while you centrally control CRM write-backs, compliance logic, and enrichment spend.

Deploy repeatable workflows across every rep

Turn your best reps' playbooks into Functions the whole team can run, distributed automatically without added Ops overhead.

Data quality you can trust and trace

Every email and phone number is validated across Clay's 200+ vendors, so reps get fewer dead ends and more time selling.

Run your entire prospecting on Clay without living in it

Find, enrich, and act on the highest-quality contacts without leaving your AI tool.

Target the right people

Find the exact contacts you're looking for by searching Clay's company and people database in natural language—then layer on first-party signals to prioritize leads.

Reach real phones and inboxes with less work

Every contact is enriched through a waterfall across Clay's 200+ data vendors, so you reach real people—not dead ends.

Access all your data in one place

Pull data and signals from every tool you need in place, then send enriched contacts straight to your sequences or CRM to take action.

Use case 01: Find contacts

Find the right contacts in your ICP

Reps search Clay's proprietary database for the highest-quality leads matching your criteria without the manual research.

Use case 02: Enrich Leads

Enrich leads with data you can trust

Reps call any enrichment or custom-built workflows such as lead scoring or account prep from Clay so your reps can access centrally governed GTM logic in natural language calling verified emails across a 200+ data

Use case 03: Prospect to sequencer

Add contacts to CRM and sequencer

Check against your CRM for duplicates, keep only net-new and validated contacts, then draft outreach and push straight to your sequencer and CRM — all governed by Ops-defined write rules.