About
Sales Operations and CRM leader with 8+ years of experience shaping global GTM systems across education industry. At Pearson Education, I partnered with regional leadership teams across MENAT, APAC, North America, LATAM, and Europe to strengthen pipeline accuracy, unify reporting, and improve visibility into multi million dollar growth targets.
I focus on designing end to end revenue processes that elevate the customer journey and enable predictable growth. My work spans forecasting frameworks, pipeline governance, segmentation models, lead management, and cross regional sales workflow automation. I have also led the adoption of Gen AI by introducing AI assisted email sequences, sales cadences, and customer support flows that improved engagement quality and reduced operational load across teams.
I bring deep experience in Salesforce, Tableau, and global sales operations with a strong record of aligning data, processes, and systems to GTM strategy. My goal is to help commercial teams operate with clarity, consistency, and scale in complex multi region environments.
Experience
Global Sales Operations Executive, full-time, Remote/Dubai, start 02/23 and end 02/25
CRM Manager- MENA, full-time, Dubai, start 09/18 and end 02/23
Sales Executive, full-time, Dubai, start 09/17 and end 09/18
