About
Growth Lead and GTM Engineer specialized in building full-stack go-to-market (GTM) systems for early-stage SaaS teams. I design closed-loop infrastructures that unify lead sourcing, enrichment, outbound, and paid activation— for sales-led or self-serve Saas.
My background spans high-scale user acquisition and full-funnel growth at companies like Airbnb, and later on helping early stage Saas startup scales with Outbound GTM engineering.
Core focus areas:
- GTM Infrastructure: Automated lead sourcing, enrichment, ICP scoring, and lifecycle management via Clay, Apollo, HubSpot, and Salesforce.
- GTM Execution: Outbound and paid acquisition orchestration across email, LinkedIn, Google, Meta, and Reddit—aligned by unified attribution and analytics.
- AI Automation: Building ChatGPT-powered connectors and AI agents to automate enrichment, qualification, routing, and internal GTM workflows.
Experience
Selected 2025-26 Projects
Biotech Analytics SaaS – Outbound and GTM Funnel Engineering
- Designed the full GTM engine that helped land a 400k deal within 3 months.
- Identify ICPs, Enrich leads, build personalization, and scale Clay workflows.
- Built predictive lead scoring + automated nurture workflows in HubSpot.
- Automated LinkedIn + email outreach in Reply.io
- Created retargeting audiences across LinkedIn and Google Ads
AI Scribe SaaS – Outbound and GTM Funnel Engineering
- Find and Enriched ICPs in the medical space using third party database and Clay and ran segmented outreach via Reply.io across email and LinkedIn.
- Set up HubSpot tracking and workflows to monitor user behavior and optimize nurturing, to increase the free-to-paid conversion rate.
- Created custom audiences across Facebook and Google Ads.
- Achieved 7% trial signup and 2.4% trial-to-paid conversion
