About
During the pandemic, I grew a 180K TikTok community (@youknowitjulian) by posting career content, launching resume services and an online course, and partnering with brands like Western Governors University (10.6M views across 11 sponsored videos). At IBM, I drove adoption of our enterprise BI platform by leading enablement programs, user communications, and a super-user community that scaled product usage across the company. These experiences taught me how to build content that resonates, design systems that drive distribution, and collaborate cross-functionally to accelerate adoption.
I was also a Factor Fellow with Primary VC’s NYC program, where I worked closely with founders and deepened my understanding of early-stage startup operations. I’ve completed every Clay University course, and I use Clay to profile travel brands with creator-friendly signals - social reach, ad spend, open creator roles - to prioritize outreach and land sponsorships/UGC deals that help fund my travel.
Experience
Testimonial
Julian Parra has been a fantastic partner for the past three years, bringing a constant inquisitiveness, intelligence, and indefatigable energy to our projects. I’d eagerly work with him again! Julian and I met while working as product managers at IBM [...] Julian’s creativity and enthusiasm to build the client relationship always impressed the team leaders of the projects on which we worked. Eventually, Julian brought his creative talents to our new launch support service offering. As a founding member of our launch support team, Julian guided clients through several adoption and enablement activities. He showcased their dashboard and report offerings within an expanding catalog, defined target audiences, and developed communications strategies to maximize awareness and encourage the prompt use of their dashboards. I avidly recommend Julian as a terrific team member and partner whose inquisitiveness, enthusiasm, and creativity will augment any client-facing team’s successes.
