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How to enrich data
Paste your target account list into Sculptor
Drop in your account list and specify the title you want to reach. Sculptor waterfalls through 150+ providers to find a verified email for each row.
Sculptor enriches every record in sequence
Sculptor chains through Clay's waterfall of data providers, querying each in sequence until it finds a verified match. Matched rows are enriched with company name and a verified email for the title you specified. Only successful matches use credits.
Reviewed table with company name and verified email
The finished table has company name and, for rows the waterfall enriched, a verified email for your target title. Push to HubSpot, Salesforce, or your sequencer to trigger outreach.
Why Clay for enriching data (general)
Waterfall coverage across 150+ providers
Get verified emails and firmographics for matched rows at scale. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit, keeping costs predictable.
Claygent fills gaps no provider covers
Pull niche data points your standard providers don't carry. Claygent browses each company's site, LinkedIn, and public sources to extract custom fields in minutes.
Verification flags catch-alls and role inboxes
Matched rows run through email verification before leaving Clay, flagging catch-all domains and role inboxes so your bounces stay low and sender reputation stays intact.
Auto-refresh and bidirectional CRM sync
Enrichments re-run on schedule, and cleaned data writes back to HubSpot or Salesforce automatically with field-level controls so existing values are never overwritten by blanks.
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Frequently asked questions
How does Sculptor enrich contact data from my CRM?
Sculptor connects to your CRM or list, then runs waterfall enrichment across 150+ data providers in sequence for each contact row. It stops the moment it finds a valid result, returning a verified work email and company name. ZeroBounce validation checks every email automatically before the record syncs back to your CRM.
How accurate is Clay's waterfall enrichment for contacts?
Coverage typically rises from around 30% with a single provider to 80% or higher when Clay queries multiple sources in its waterfall. Every returned email passes through ZeroBounce verification, which flags invalid or risky addresses before they reach your CRM. Credits are refunded for any provider that returns no result, so you only pay for successful hits.
Can I enrich an entire contact list in bulk?
Yes. Paste your contacts directly into a Clay table, upload a CSV, or pipe records in from HubSpot, Salesforce, or Pipedrive. Sculptor processes every row through the same waterfall enrichment in one run. Once complete, push enriched records back to your CRM or export the table as a CSV for your outreach sequences.
Is enriching B2B contact data legal under CAN-SPAM and GDPR?
CAN-SPAM applies to all commercial emails, including B2B, and requires truthful sender info, a physical address, and a working opt-out in every message. GDPR permits B2B data enrichment under the legitimate interest basis (Article 6(1)(f)) when processing is relevant to the recipient's professional role and you include a clear opt-out.
Neither law prohibits enrichment itself, but how you use the data matters. Always check the rules for your jurisdiction before launching outreach.