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How to generate small business leads with Clay
Describe Your Small Business Target
Enter your business type, location, and headcount range into Sculptor. Specify the owner or decision-maker role and the industry you want to target.
Sculptor Assembles Your Company List
Sculptor configures a starting table with company name, domain, headcount, industry, owner or decision-maker name, and social profile. Review the preview and click Continue to confirm your list.
Enrich, Verify, and Sync Leads
Stack firmographic and ownership data using TAM providers (Ocean.io, HG Insights, CPJ) to fill headcount and industry gaps. Run an email waterfall (Hunter, Apollo) to capture work emails, then push your table to HubSpot, Salesforce, or Outreach.
Why Clay for Generating Small Business Leads

150+ Data Sources for Small Business Coverage
Access over 150 data providers, including Google Maps, Openmart, and PeopleDataLabs, to surface small businesses that niche directories miss. One table pulls company name, domain, headcount, and owner contact into a single enriched record.
Multi-Source Consolidation Across Local Markets
Blend datasets from Ocean.io, HG Insights, and CPJ to raise small business match rates from 60% to 90%+. De-duplicate by domain and address so your list targets unique companies only.


ICP Filtering by Industry and Headcount
Filter by employee count, geography, and industry vertical to match your exact small business ICP in 3 clicks. Export ICP-fit segments to Apollo or Smartlead and keep non-fit records out of your CRM.
Sync Leads to Ads and Sequencer
Route final small business leads to Outreach, Lemlist, or Instantly for outbound sequences, then sync accounts to HubSpot or Salesforce. Schedule daily refreshes to keep ads and sequences aligned at 95%+ accuracy.

Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head.




















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