How to identify a company

Turn any company name into a full firmographic profile for your target market.

Trusted by the world’s best GTM Ops and RevOps teams
Logo
Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
Hubspot logo
Mutiny Logo
Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
Intercom Logo
Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
Mutiny Logo
Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
Mutiny Logo
Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
Mutiny Logo
Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
Mutiny Logo
Mutiny Logo
Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
Mutiny Logo
Mutiny Logo
Mutiny Logo
Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
Mutiny Logo
Mutiny Logo
Mutiny Logo
Mutiny Logo
Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
Mutiny Logo
Mutiny Logo
Case study
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
Mutiny Logo
Mutiny Logo

How to identify a company

01

Paste your company name or list

Drop in a company name or a list of companies. Claygent browses each one and maps it to a full firmographic profile.

02

Claygent builds each company profile

Claygent researches each company across Clay's B2B company data and the web, extracting headcount, funding stage, and industry. Where multiple sources exist, Clay waterfalls through providers to fill gaps and maximize coverage.

03

Get a firmographic table, then route it

The finished table has company name, headcount, funding stage, and industry per row. Sync to HubSpot or Salesforce, or export to CSV for your outbound tool of choice.

Why Clay for identifying a company

Claygent builds each firmographic profile

Claygent builds each firmographic profile

Get headcount, funding stage, and industry for every company in your list. Claygent browses Crunchbase, PitchBook, and each company's own site to pull the freshest data available.

Waterfall enrichment fills coverage gaps

Where a single provider misses, Clay cascades through additional sources in sequence, paying credits only on a match. Pre-built waterfalls for funding stage and headcount are already optimized for cost and coverage.

Start for free today
Waterfall enrichment fills coverage gaps
ICP scoring layers on matched signals

ICP scoring layers on matched signals

Assign point values to firmographic attributes like headcount range, funding stage, and hiring activity, then score every row automatically. GTM teams use this to tier accounts in minutes without leaving Clay.

Auto-sync enriched profiles to your CRM

Finished firmographic rows write back to HubSpot or Salesforce on a schedule, keeping company records current as headcount and funding stage change over time.

Start for free today
Auto-sync enriched profiles to your CRM

Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.

Francesca Pavan
Director of Demand Generation · Legora

Frequently asked questions

How does Sculptor identify companies matching my ICP?

Sculptor queries Clay's Find Companies dataset, which pulls from 100+ data providers filtered by industry, region, headcount, and keywords. Enter your target criteria (for example, "SaaS companies in the Midwest"), click Generate, and Sculptor builds a filtered account list. It then runs waterfall enrichment across 5+ contact providers to locate a verified VP of Sales email for each company row.

How accurate is the company and contact data returned?

Waterfall enrichment lifts email coverage from roughly 30% with a single provider to about 80% by querying 5+ providers in sequence. ZeroBounce validates every email before it hits your CRM, so bounced addresses stay out of your outbound. Company firmographics like headcount and industry come from multiple overlapping sources, which improves match quality compared to relying on one database alone.

Can I identify companies in bulk for a whole list?

Yes. Paste a list of domains, upload a CSV, or pipe rows from an existing Clay table and Sculptor enriches every row in parallel. You can build lists of 1,000 to 3,000 accounts in a single run. When the table is ready, push it directly to HubSpot or Salesforce, or export as a CSV to load into your sequencer.

Is it legal to collect B2B company data for outreach?

GDPR allows processing business contact data under a legitimate interest basis, but you must balance that interest against the individual's rights and offer a clear opt-out. In the U.S., CAN-SPAM governs commercial email (honor unsubscribe requests within 10 days) and CCPA/CPRA treats business emails as personal information, giving recipients access and deletion rights. State laws in Virginia, Colorado, and Connecticut add further requirements.

Always verify that your third-party data vendors maintain documented consent records, and check the rules for your jurisdiction before launching outreach.