.avif)
.avif)
How to generate leads with AI at scale
Describe your ICP and click Generate
Type your target industry or ICP description, such as "Series B SaaS companies with 50-200 employees," into the prompt field and hit Generate.
Sculptor sources and enriches every match
Sculptor queries Apollo and People Data Labs to identify matching B2B companies, then runs a waterfall across Hunter, Datagma, and Apollo to surface verified VP of Sales emails and pull headcount from Clearbit and Owler.
Get a TAM table ready to work
Every row returns company name, VP of Sales email, and headcount. Push the table directly into Salesforce or HubSpot, or export to a CSV for sequencing.
Why Clay for generating leads with AI
.avif)
One prompt surfaces your entire TAM
Describe your ICP in plain language and Sculptor queries Apollo and People Data Labs to return matching B2B companies instantly. No manual database filtering or SQL required.
Waterfall enrichment finds every VP email
Clay sequences 12+ providers, including Prospeo, Datagma, and Hunter, to find VP of Sales emails, lifting coverage from roughly 30% to 80%+. You only pay when a provider returns a match.
Headcount pulled from multiple providers
Clay waterfalls Apollo, Clearbit, and Owler to fill headcount gaps no single source covers alone. Every account row returns a verified employee count alongside contact data.
Push verified leads to CRM or CSV
Send your finished TAM table directly to Salesforce, HubSpot, or Pipedrive, or export as a CSV. Intercom sourced 4,000+ accounts and added $810K in new pipeline in one month.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate B2B leads with AI?
Type a plain-language ICP description, such as "Series B SaaS companies with 50-200 employees," and Sculptor queries Apollo and People Data Labs to find matching companies. It then runs a waterfall across Hunter, Datagma, and Apollo to surface verified VP of Sales emails and pulls headcount from Clearbit and Owler. Every row returns company name, contact email, and employee count, ready to push into your CRM.
How accurate are the leads Sculptor generates?
Clay's waterfall enrichment sequences 12+ providers and lifts work email coverage from roughly 30% with a single source to 80% or higher. Every email gets validated through Debounce or ZeroBounce before export, so bounced addresses stay out of your list. Headcount data pulls from Apollo, Clearbit, and Owler in parallel, filling gaps no single provider covers alone.
Can I generate leads with AI for a whole list at once?
Yes. Paste a list of ICP descriptions, upload a CSV of target criteria, or pipe accounts from an existing Clay table into Sculptor to enrich every row in bulk. Once the table is complete, push it directly to Salesforce, HubSpot, or Pipedrive, or export to CSV. Intercom sourced 4,000+ accounts and added $810K in new pipeline in a single month using this workflow.
Is it legal to use AI-generated B2B company data for outreach?
GDPR permits B2B outreach under legitimate interest (Article 6(1)(f)) if the message is relevant to the recipient's role and includes a clear opt-out. In the U.S., CAN-SPAM requires a working unsubscribe link in every commercial email. California's CCPA ended its B2B data exemption in 2023, meaning work emails and job titles of California residents count as protected personal information.
Twenty U.S. states now have comprehensive privacy laws in effect as of 2026, though most still exclude B2B contact data outside California. Always check the rules for your jurisdiction and honor opt-out requests promptly.