Your GTM engine from Day Zero
Clay scales with you, supporting startup teams of one to one hundred to one thousand and beyond.

Discover your best customers
Turn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.

Experiment with messaging to find what resonates
Design lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.

Learn what converts and what doesn’t
Find your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.

Iterate, refine, and systematize
Refine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.

Join Wedge: Clay’s startup GTM accelerator
Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, venture-backed startups globally.

Earn thousands of credits throughout the two week, async program

Connect with other leading early-stage founders and growth leaders

Build your use cases with hands-on support from GTME experts at Clay
Shape your GTM team with Clay
Resources to shape your GTM journey
Engage
Apply to join Clay’s College Campus Growth Committee
Read our Community Board for news and conversation
Attend Clay Club meetups and stay tuned on upcoming events
Join Clay’s Slack Community
Learn
Check out Clay University courses and in-depth use case breakdowns
Watch monthly livestreams and earn credits
Read through the Clay Blog for the latest GTME strategies and tactics
Earn Clay Certifications to validate your expertise
Scroll through templates if you’re feeling stuck
Support
Consider hiring a Clay Expert to implement Clay at your startup
Book sessions with our GS team if you're scaling fast
If you’re building something unique that requires significant credits, pitch us for a Clay startup stipend








Frequently asked questions
Who is eligible for Clay's Startup Partner Program?
Venture capital firms, accelerators, incubators, startup studios, media companies, communities and other organizations supporting the top early-stage, VC-backed founders globally.
Where can I learn about Wedge and other Clay GTM tools for my startups?
Head over here.
My VC firm isn't a Clay Startup Program Partner, what do I do?
You can send them to this page and ask them to apply to join as a startup program partner.








































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