Clay for Startups

Validate your ICP, find PMF faster

Discover your best customers, test messaging, learn what converts, and scale what works with Clay

Apply to join Wedge

Powering the growth motions of the fastest-growing startups on earth

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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
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Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Case study
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Your GTM engine from Day Zero

Clay scales with you, supporting startup teams of one to one hundred to one thousand and beyond.

Discover your best customers

Turn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.

Experiment with messaging to find what resonates

Design lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.

Learn what converts and what doesn’t

Find your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.

Iterate, refine, and systematize

Refine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.

Build, test and rev your GTM engine

Join Wedge: Clay’s startup GTM accelerator

Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, venture-backed startups globally.

Key benefits to help you build

Earn thousands of credits throughout the two week, async program

Connect with other leading early-stage founders and growth leaders

Build your use cases with hands-on support from GTME experts at Clay

Shape your GTM team with Clay

GTME Talent Hub

Find fulltime and fractional GTM support for your startup

Explore candidates

GTM Job Board

Search open GTM roles at leading startups and post your own

View and add open roles

Resources to shape your GTM journey

Engage

Learn

Support

  • Consider hiring a Clay Expert to implement Clay at your startup

  • Book sessions with our GS team if you're scaling fast

  • If you’re building something unique that requires significant credits, pitch us for a Clay startup stipend

Frequently asked questions

Who is eligible for Clay's Startup Partner Program?

Venture capital firms, accelerators, incubators, startup studios, media companies, communities and other organizations supporting the top early-stage, VC-backed founders globally.

Where can I learn about Wedge and other Clay GTM tools for my startups?

Head over here.

My VC firm isn't a Clay Startup Program Partner, what do I do?

You can send them to this page and ask them to apply to join as a startup program partner.

What our customers say about us...