How to build an ICP

Sculptor takes your target company type, industry, headcount, and revenue criteria and queries Clay's Find Companies dataset, which pulls from 100+ providers. It then runs waterfall enrichment through Prospeo, Hunter, Apollo, and others to attach decision-maker emails and applies Claygent-powered scoring to rank every account against your ICP definition. You get a scored table with company name, ICP fit match, and verified contacts in one step.

Waterfall enrichment lifts decision-maker email coverage from roughly 30% with a single provider to 80% or higher, based on Clay's published benchmarks. Claygent visits each company's website and classifies it against your exact criteria, so ICP fit scores reflect real firmographic and behavioral signals rather than static database tags. You only pay per successful match, which keeps costs aligned with actual coverage.

Yes. Sculptor builds the full table in one shot, so you can generate hundreds or thousands of scored accounts from a single prompt. You can also paste a list of domains, upload a CSV, or pipe companies from an existing Clay table for enrichment. Push the finished list directly to Salesforce or HubSpot, with entity resolution automatically excluding accounts already in your CRM.

In the US, CAN-SPAM permits unsolicited B2B email as long as you include a physical address, honest subject lines, and a working unsubscribe link. Under GDPR, most B2B prospecting relies on legitimate interest (Article 6(1)(f)), which requires a documented Legitimate Interest Assessment and a clear opt-out path. California's CCPA no longer exempts B2B contact data, so opt-out-of-sale requests must be honored within 15 business days.

Laws vary by jurisdiction and change frequently. Always check the rules that apply in your region before launching outreach.