How to find your TAM

Find and size your total addressable market in one prompt with Sculptor, Clay's AI GTM Copilot. Powered by Audiences and 150+ data providers.

Trusted by the world’s best GTM Ops and RevOps teams

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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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How to find your TAM with Clay in 3 steps

01

Describe Your ICP to Sculptor

Enter your target ICP criteria — industry, geography, headcount range, and funding stage — so Sculptor knows exactly which companies to surface across your TAM.

02

Sculptor Assembles Your Company Table

Sculptor configures a starting table with core columns: company name, domain, headcount, industry, total funding, and HQ location. Review the preview of matched companies, then click Continue to proceed.

03

Stack Firmographics and Sync Your Stack

Chain in firmographic and market-fit enrichments using TAM-specific providers (Ocean.io, HG Insights, CPJ) to fill funding rounds, tech stack, and headcount signals. Push the final table to HubSpot, Salesforce, or Outreach to activate outbound.

Why Clay for Finding Your TAM

150+ Data Sources for TAM Coverage

150+ Data Sources for TAM Coverage

Pull from over 150 providers, including Ocean.io, HG Insights, and Google Maps, to surface every account that fits your ICP. No single vendor covers the full market, so Clay queries them in parallel to close the gaps.

Multi-Source TAM Consolidation at Scale

Blend datasets from CPJ, Openmart, and TrustRadius into one unified account list, then deduplicate by domain and HQ address. Match rates climb from 60% to 90%+ when you stop relying on a single source.

Start for free today
Multi-Source TAM Consolidation at Scale
ICP Filtering by Firmographic Criteria

ICP Filtering by Firmographic Criteria

Filter your TAM by headcount, industry, total funding, and geography to match your exact ICP definition. Export only qualifying accounts to Salesforce or HubSpot, keeping non-fit records out of your pipeline.

Sync TAM to Ads and Sequencer

Route finalized TAM audiences to Outreach, Smartlead, or Lemlist for sequenced outreach in one workflow step. Schedule daily refreshes to keep your ads and sequences aligned at 95%+ accuracy as the market shifts.

Start for free today
Sync TAM to Ads and Sequencer

This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before.

Alexander DeMoulin
Director of Revenue Operations · Intercom

Frequently asked questions

How does Sculptor help me find my TAM?

You start by describing your ICP criteria in Sculptor, including industry, geography, headcount range, and funding stage. Sculptor then queries over 150 data providers, such as Ocean.io, HG Insights, and Google Maps, in parallel to surface every matching company. It assembles a deduplicated table with core columns like domain, headcount, and total funding, then lets you push the final list to Salesforce, HubSpot, or Outreach for activation.

How accurate is the TAM list Clay builds?

Match rates climb from roughly 60% to 90% or higher when Clay blends multiple sources instead of relying on a single vendor. Ocean.io alone reports a 98% CRM match rate on its 67M company profiles, and Clay stacks additional providers like CPJ and Openmart to close remaining gaps. Domain-level deduplication removes duplicates, and daily refresh schedules keep list accuracy above 95% as the market shifts.

Can I build my entire TAM list in bulk?

Yes. Paste a small set of target criteria to test, then scale up with a CSV upload or a Clay table pipe for larger runs. Sculptor processes every matching company across all connected providers like Ocean.io and HG Insights in one pass and outputs a single enriched table. You can then sync the full list to Salesforce or HubSpot in one workflow step.

Is it legal to collect B2B company data for TAM building?

GDPR permits processing B2B company data under a legitimate interest basis, but business contact details tied to identifiable individuals still count as personal data. In the US, California's CCPA B2B exemption expired in January 2023, so business contacts now receive full consumer-level protections. Collect only the firmographic fields you need, document your legal basis, and always check the rules for your jurisdiction before activating outreach.