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How to generate B2B leads at scale with Clay
Enter your target industry or region
Type your target industry or region into the prompt field, such as "fintech in New York" or "manufacturing in the Midwest," and click Generate.
Sculptor builds your company table instantly
Sculptor queries Apollo, People Data Labs, and Clearbit to surface matching B2B companies, pulling headcount from those same sources. It then runs a waterfall across Hunter, Prospeo, and Datagma to find each company's VP of Sales email.
Get company name, headcount, and VP email
Each row returns company name, headcount, and VP of Sales email. Sync the table directly to your CRM or export as a CSV to load into your sequencer.
Why Clay for generating B2B leads
50M+ company database, filtered by industry
Clay's Find Companies search queries a dataset of 50M+ companies built across 100+ providers, filterable by industry, headcount, and geography. Pull every company that matches your ICP criteria in one table, no manual list-building required.
Waterfall enrichment for VP of Sales emails
Waterfall enrichment lifts decision-maker email coverage from 30% to 80%+ by querying Prospeo, Datagma, Hunter, and Apollo in sequence. You only pay per successful match, so credits go toward confirmed results.
Claygent qualifies each company against your ICP
Claygent visits each company website and returns a classification based on your custom prompt, filtering out bad-fit accounts before they reach your CRM. It confirms B2B go-to-market type, product category, or vertical with at least 80% confidence.
Sync finished lists to your CRM or sequencer
Push your completed table of company name, headcount, and VP of Sales email directly to HubSpot, Salesforce, or Smartlead, or export as a CSV. No reformatting or manual copy-paste between tools.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor generate B2B leads by industry?
Sculptor queries Clay's 50M+ company database, filtered by industry, headcount, and geography, using data from Apollo, People Data Labs, and Clearbit. It then runs waterfall enrichment across Hunter, Prospeo, and Datagma in sequence to find each company's VP of Sales email. You get company name, headcount, and a verified contact in one generated table.
How accurate are the B2B leads and emails Sculptor finds?
Waterfall enrichment lifts decision-maker email coverage from roughly 30% with a single provider to 80% or higher, based on Clay's published benchmarks. Each email is validated during the waterfall sequence before it lands in your table. Coverage varies by segment, so enterprise contacts may pull from providers like Wiza and People Data Labs first for higher confidence matches.
Can I generate B2B leads for a whole list at once?
Yes. Paste a list of target industries or regions, upload a CSV of company domains, or pipe data from an existing Clay table to generate leads in bulk. Sculptor enriches every row with company name, headcount, and VP of Sales email, then syncs the finished list directly to HubSpot, Salesforce, or Smartlead for immediate outreach.
Is it legal to collect and email B2B company contacts?
CAN-SPAM allows unsolicited B2B email in the U.S. as long as you include a valid sender address, a clear opt-out mechanism, and honor unsubscribe requests within 10 business days. GDPR permits B2B outreach under the legitimate interest basis, but requires a documented Legitimate Interest Assessment and a clear opt-out in every message. The CCPA B2B exemption expired in January 2023, so California residents' business contact data is now fully covered under that law.
Always check the rules for your jurisdiction before launching outreach campaigns.