How to generate sales leads

Generate targeted sales leads for any ICP in one prompt with Sculptor, Clay's AI GTM Copilot. Powered by Audiences and 150+ data providers.

Trusted by the world’s best GTM Ops and RevOps teams

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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
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Scotty Huhn
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"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
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Raman Khanna
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
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Davide Grieco
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How to generate sales leads at scale with Clay

01

Describe Your ICP to Sculptor

Paste your target role (e.g., VP of Sales) and ICP criteria (e.g., Series B SaaS, 50–200 employees, US) directly into Sculptor to start your list.

02

Sculptor Assembles Your Lead Table

Sculptor configures a starting table with columns for name, title, company, location, and social profile based on your ICP inputs. Review the preview and click Continue to move forward.

03

Enrich, Verify, and Sync Leads

Stack firmographic and funding data from providers like Ocean.io, HG Insights, and CPJ to qualify each account. Then push your enriched, verified lead list to HubSpot, Salesforce, Outreach, or Smartlead for immediate outreach.

Why Clay for Generating Leads (General)

150+ Data Providers, One Lead List

150+ Data Providers, One Lead List

Pull from 150+ data vendors in a single workflow to maximize account and contact coverage across your ICP. Push the final list directly to HubSpot or Salesforce with field mapping intact.

Multi-Source Lead Consolidation at Scale

Blend datasets from providers like Apollo, PeopleDataLabs, and Ocean.io to raise match rates from 60% to 90%+. De-duplicate by domain and company name so every lead record is unique before it enters your pipeline.

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Multi-Source Lead Consolidation at Scale
ICP Filtering for Precise Lead Targeting

ICP Filtering for Precise Lead Targeting

Filter leads by headcount, industry, tech stack, and geography to match your exact ICP criteria. Export only qualifying records to Smartlead or Salesloft, keeping non-fit contacts out of your sequences.

Sync Leads to Ads and Sequencers

Route finalized lead lists to Outreach, Lemlist, or Instantly for immediate outreach activation. Refresh the list on a set schedule to keep ads and sequences aligned at 95%+ accuracy.

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Sync Leads to Ads and Sequencers

With Clay, we more than doubled our enrichment coverage from low 40% to high 80%

RevOps Team
OpenAI

Frequently asked questions

How does Sculptor generate leads from my ICP criteria?

You paste your target role and ICP filters (e.g., Series B SaaS, 50 to 200 employees, US) into Sculptor, and it builds a lead table with columns for name, title, company, and location. It then layers firmographic and funding data from providers like Ocean.io and HG Insights to qualify each account. Once enriched, you push the verified list to HubSpot, Salesforce, Outreach, or Smartlead for immediate outreach.

How accurate are the leads Sculptor generates?

Coverage typically climbs from around 30% with a single provider to 80% or higher using Clay's waterfall enrichment across 150+ data vendors. Blending sources like Apollo, PeopleDataLabs, and Ocean.io can raise match rates above 90%. Sculptor also de-duplicates by domain and company name, so every record entering your pipeline is unique and verified before export.

Can I generate leads in bulk for an entire list?

Yes. Paste a small set of ICP criteria to test, then scale with CSV upload or a Clay table pipe for larger runs. Sculptor processes every row through the same enrichment and filtering workflow, pulling from providers like Ocean.io and HG Insights. You can export qualifying records directly to Smartlead, Salesloft, or your CRM in one step.

Is it legal to use third-party data for B2B lead generation?

GDPR allows B2B outreach under legitimate interest (Article 6(1)(f)) if messaging is relevant to the recipient's role and includes a clear opt-out. In the US, CCPA now covers business contact data after the B2B exemption expired in 2023, with penalties up to $7,988 per intentional violation. Over 20 US states enforce comprehensive privacy laws as of 2026. Always document your legal basis and check the rules for your jurisdiction before launching campaigns.