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How to generate sales leads at scale with Clay
Describe Your ICP to Sculptor
Paste your target role (e.g., VP of Sales) and ICP criteria (e.g., Series B SaaS, 50–200 employees, US) directly into Sculptor to start your list.
Sculptor Assembles Your Lead Table
Sculptor configures a starting table with columns for name, title, company, location, and social profile based on your ICP inputs. Review the preview and click Continue to move forward.
Enrich, Verify, and Sync Leads
Stack firmographic and funding data from providers like Ocean.io, HG Insights, and CPJ to qualify each account. Then push your enriched, verified lead list to HubSpot, Salesforce, Outreach, or Smartlead for immediate outreach.
Why Clay for Generating Leads (General)

150+ Data Providers, One Lead List
Pull from 150+ data vendors in a single workflow to maximize account and contact coverage across your ICP. Push the final list directly to HubSpot or Salesforce with field mapping intact.
Multi-Source Lead Consolidation at Scale
Blend datasets from providers like Apollo, PeopleDataLabs, and Ocean.io to raise match rates from 60% to 90%+. De-duplicate by domain and company name so every lead record is unique before it enters your pipeline.


ICP Filtering for Precise Lead Targeting
Filter leads by headcount, industry, tech stack, and geography to match your exact ICP criteria. Export only qualifying records to Smartlead or Salesloft, keeping non-fit contacts out of your sequences.
Sync Leads to Ads and Sequencers
Route finalized lead lists to Outreach, Lemlist, or Instantly for immediate outreach activation. Refresh the list on a set schedule to keep ads and sequences aligned at 95%+ accuracy.
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With Clay, we more than doubled our enrichment coverage from low 40% to high 80%


















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