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How to find real estate seller leads

Find and qualify real estate seller leads in one prompt with Sculptor, Clay's AI GTM Copilot. Powered by Audiences and 150+ data providers to build targeted prospect lists at scale.

Trusted by the world’s best GTM Ops and RevOps teams

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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
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How to prospect real estate seller leads at scale

01

Describe Your Real Estate Target

Paste your owner type (property owners, landlords, or sellers), city or ZIP code, target criteria, and desired return fields directly into Sculptor.

02

Sculptor Assembles Your Lead Table

Sculptor configures a starting table with name, title, company, location, and social profile columns drawn from your criteria. It previews the first rows so you can confirm the shape looks right, then click Continue.

03

Enrich Portfolio Data and Export

Stack firmographic and ownership signals using TAM providers (Ocean.io, HG Insights, CPJ) to fill estimated portfolio size and property address. Then push the finished table to HubSpot, Salesforce, or Outreach to activate outreach sequences.

Why Clay for Finding Real Estate Leads

150+ Data Sources for Property Leads

150+ Data Sources for Property Leads

Pull property owner, landlord, and seller data from 150+ providers into one unified table. Push consolidated lead lists to HubSpot or Salesforce with domain and address fields intact.

Multi-Source Lead Consolidation at Scale

Blend datasets from Ocean.io, HG Insights, and Google Maps to raise property owner match rates from 60% to 90%+. De-duplicate records by address and portfolio domain so outreach targets unique owners only.

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Multi-Source Lead Consolidation at Scale
ICP Filtering by Property and Owner Criteria

ICP Filtering by Property and Owner Criteria

Filter by geography, estimated portfolio size, listing age, and absentee-owner status to match your exact target profile. Export ICP-fit segments to Smartlead or Instantly, keeping non-fit records out of active sequences.

Sync Leads to Ads and Sequencer

Route final real estate lead lists to Outreach, Lemlist, or Salesloft for immediate outreach, then mirror the same audience to ad platforms. Refresh on a daily schedule to keep sequences and ads aligned above 95% accuracy.

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Sync Leads to Ads and Sequencer

Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.

Francesca Pavan
Director of Demand Generation · Legora

Frequently asked questions

How does Sculptor find real estate leads?

You start by entering your owner type (property owners, landlords, or sellers), target geography, and desired return fields into Sculptor. It assembles a lead table with name, company, location, and contact columns, then enriches each row with firmographic and ownership signals from providers like Ocean.io and HG Insights. Once confirmed, you can push the finished list to HubSpot, Salesforce, or Outreach to begin sequences.

How accurate are real estate leads from Sculptor?

By blending data from 150+ providers, Sculptor raises property owner match rates from roughly 60% to over 90%, according to its multi-source consolidation logic. Ocean.io alone reports a 95% verified accuracy rate for B2B profiles. Sculptor also de-duplicates records by address and portfolio domain, so you target unique owners and reduce wasted outreach on stale or duplicate entries.

Can I find real estate leads in bulk at once?

Yes. Paste a small list of target criteria to test, then run a CSV upload or Clay table pipe for larger batches. Sculptor applies the same enrichment steps from Ocean.io and HG Insights across every row automatically. You can filter results by geography, portfolio size, or absentee-owner status before exporting ICP-fit segments to Outreach, Salesloft, or Lemlist.

Is it legal to collect B2B real estate lead data?

GDPR requires a legitimate interest basis and documented assessment for B2B prospecting, while CCPA now fully covers business contact data after its B2B exemption expired in 2023. Twenty US states have comprehensive privacy laws as of 2026, though most exclude B2B data except California. Use centralized suppression lists, honor opt-out requests promptly, and always check the rules for your jurisdiction before launching campaigns.