Total amount raised
$257.5 Millions
Latest funding date
07/01/2021
Location
The Trade Desk has successfully raised significant funding through multiple rounds, with notable investors including Citibank and City National Bank. The company's platform is a leading independent demand-side platform (DSP) designed for data-driven marketers.
Keep reading to explore the intricacies of The Trade Desk's fundraising journey and the investors backing this innovative platform.
What Is The Trade Desk?
The Trade Desk, founded on October 1, 2009, in Ventura, California, is a technology company that empowers buyers of advertising. The company was established by Dave Pickles and Jeff Green.
Specializing in digital advertising technology, The Trade Desk offers a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns across various formats and devices.
With a workforce of 1001-5000 employees, The Trade Desk provides tools for media buyers to purchase digital advertising inventory across multiple channels, including Connected TV, audio, and mobile.
How Much Funding Has The Trade Desk Raised?
- Seed Round
- Amount Raised: $2.5M
- Date: March 2010
- Lead Investors: Founder Collective, IA Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Seed Round
- Amount Raised: $5M
- Date: April 2010
- Lead Investors: -
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand the team.
- Series A
- Amount Raised: -
- Date: January 2011
- Lead Investors: Revel Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance the platform's capabilities.
- Series A
- Amount Raised: -
- Date: June 2012
- Lead Investors: -
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue growth and market penetration.
- Series B
- Amount Raised: $20M
- Date: February 2014
- Lead Investors: Hermes Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new markets and invest in technology development.
- Debt Financing
- Amount Raised: $45M
- Date: December 2014
- Lead Investors: Bridge Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational growth and working capital needs.
- Series C
- Amount Raised: $60M
- Date: March 2016
- Lead Investors: Wellington Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel global expansion and product innovation.
- Debt Financing
- Amount Raised: $125M
- Date: May 2016
- Lead Investors: Citibank N.A., US Bancorp, East West Bancorp, City National Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: For global expansion initiatives and working capital.
- Post-IPO Equity
- Amount Raised: -
- Date: July 2021
- Lead Investors: Citibank, City National Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To raise additional capital for expansion and strategic initiatives.
Total Amount Raised: $257.5M
Current Valuation: Not publicly disclosed
Key Investors
- Wellington Management
- Details: Wellington Management is a private, independent investment management company. It offers investment solutions to a wide range of clients, including pension funds, endowments, and mutual funds.
- Investment Focus Areas: Technology, Healthcare, Financial Services
- Notable Investments: Airbnb, SpaceX, Robinhood
- Bridge Bank
- Details: Bridge Bank is a division of Western Alliance Bank that provides a full range of banking services to small and mid-sized businesses. It specializes in offering tailored financial solutions to technology and innovation companies.
- Investment Focus Areas: Technology, Life Sciences, Commercial Real Estate
- Notable Investments: Roku, RingCentral, GoPro
- Hermes Growth Partners
- Details: Hermes Growth Partners is a private equity firm that invests in high-growth technology companies. The firm focuses on partnering with management teams to drive growth and create value.
- Investment Focus Areas: Technology, Media, Telecommunications
- Notable Investments: Facebook, Spotify, Uber
- Revel Partners
- Details: Revel Partners is an early-stage venture capital firm that invests in B2B software and digital media companies. The firm focuses on helping entrepreneurs build scalable businesses.
- Investment Focus Areas: B2B Software, Digital Media, SaaS
- Notable Investments: AdRoll, MediaMath, Moat
- Founder Collective
- Details: Founder Collective is a seed-stage venture capital fund that invests in early-stage startups. The firm is led by a team of successful entrepreneurs who provide hands-on support to portfolio companies.
- Investment Focus Areas: Technology, Consumer Products, Healthcare
- Notable Investments: Uber, BuzzFeed, HotelTonight
What's Next for The Trade Desk?
The Trade Desk is poised for significant growth, driven by its recent $125 million credit facility aimed at global expansion and working capital improvements. This substantial funding underscores the vast opportunities available as the company seeks to penetrate new markets and enhance its operational capabilities.
Future fundraising efforts are likely, given the company's strong financial backing and ambitious expansion plans. However, navigating the complexities of global markets and effectively managing the influx of capital will be critical challenges. The competitive landscape of the advertising technology sector also presents potential hurdles that The Trade Desk must strategically address.
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