Total amount raised
€1.3 Billion
Latest funding date
1/1/2024
Location
Picnic has successfully raised funding over 7 rounds, with the latest being a Venture - Series Unknown round. The company is backed by 10 investors, including notable names like EDEKA and NPM Capital.
Keep reading to explore the intricacies of Picnic's fundraising journey and the investors backing this innovative platform.
What Is Picnic?
Picnic is a fast-growing tech company based in Amsterdam, Noord-Holland, The Netherlands. It has developed a mass-market home delivery system for fast-moving consumer goods and operates in multiple industries, including Consumer Goods, Delivery Service, E-Commerce, Grocery, and Retail.
Founded in an unspecified year, Picnic employs between 5001 and 10000 people. The company is private and has raised funding through a Venture - Series Unknown round. Picnic is known for its online supermarket services, offering low prices, free delivery, and fresh products, making grocery shopping convenient and affordable for families.
How Much Funding Has Picnic Raised?
- Series B
- Amount Raised: EUR 100,000,000
- Date: March 2017
- Lead Investors: NPM Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand market reach.
- Debt Financing
- Amount Raised: EUR 50,000,000
- Date: November 2019
- Lead Investors: ABN AMRO Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational costs and infrastructure development.
- Series C
- Amount Raised: EUR 200,000,000
- Date: November 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technological capabilities and expand market presence.
- Series D
- Amount Raised: EUR 600,000,000
- Date: September 2021
- Lead Investors: Bill & Melinda Gates Foundation
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To propel the company's expansion into more European markets.
- Series E
- Amount Raised: EUR 355,000,000
- Date: January 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand operations in France and Germany.
- Series Unknown
- Amount Raised: EUR 430,000,000
- Date: November 2025
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance technological infrastructure and market reach.
Total Amount Raised: EUR 1,735,000,000
Current Valuation: Not publicly disclosed
Key Investors
- EDEKA
- Details: EDEKA is Germany's largest supermarket group, operating a network of independently owned stores across the country. It has participated in multiple funding rounds for Picnic.
- Investment Focus Areas: Retail, grocery, supermarket operations.
- Notable Investments: Investments in its own supermarket chain, logistics and supply chain improvements.
- Bill & Melinda Gates Foundation Trust
- Details: The Bill & Melinda Gates Foundation Trust manages the endowment assets of the Bill & Melinda Gates Foundation. It is managed by Cascade Investment, separate from the philanthropic Gates Foundation.
- Investment Focus Areas: Healthcare, education, global development.
- Notable Investments: Investments in healthcare companies, educational initiatives, sustainable development projects.
- NPM Capital
- Details: NPM Capital is a private equity firm based in the Netherlands. It has been a significant investor in Picnic, participating in the Series B round.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- ABN AMRO Fund
- Details: ABN AMRO Fund is the investment arm of ABN AMRO, a major Dutch bank. It participated in the debt financing round for Picnic.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- Dutch Family Businesses
- Details: Dutch family businesses refer to various family-owned enterprises in the Netherlands. They have invested in Picnic to support its growth and expansion.
- Investment Focus Areas: Local enterprises, real estate, industrial and commercial ventures.
- Notable Investments: Local startups, real estate projects, traditional industries.
What's Next for Picnic?
Picnic's future looks promising as it continues to expand its operations in France and Germany. With a recent funding boost of €355 million, the company is well-positioned to enhance its robotization and automation efforts, which are crucial for scaling its business efficiently. The growing trend of online grocery shopping and the increasing adoption of digital technologies present significant opportunities for Picnic to capture a larger market share.
As the company aims to achieve €1 billion in annual sales by the end of 2024, future fundraising opportunities are likely. The substantial investments from notable backers like Edeka and the Bill & Melinda Gates Foundation Trust indicate strong investor confidence, which could pave the way for additional funding rounds to support further growth and technological advancements.
However, Picnic will face challenges such as managing the complexities of international expansion and competition from other online supermarkets and traditional grocery stores. Rising food prices and labor issues could also impact profit margins. Despite these hurdles, Picnic's innovative delivery model and focus on sustainability position it well for continued success in the evolving grocery industry.
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